Marketing Daily
Thursday, May 13, 2010
  • Canadian Club Revives 'Hide A Case' Campaign

    "Cases hidden on top of mountains, planted on exotic islands and buried in the sea caught the attention of adventurous souls far and wide … Read the whole story

  • Who Buys Salsa?

    Top 10 DMAs in which reside adults who used salsa in the past month: 1 Albuquerque/ Santa Fe, N.M. 2 Salt Lake City 3 … Read the whole story

  • Ad Delivery: Timing is Still Everything

    Our industry needs to take a zero-based look at every marketing investment, starting with television. Read the whole story

  • Macy's Posts 'Excellent' Sales And Profits

    "Sales exceeded our expectations in virtually every market, at Bloomingdale's, and on the Internet," Macy's CFO Karen M. Hoguet says in a conference call. … Read the whole story

  • Samsung Enlists Keys For DualView Camera

    Pop star Alicia Keys' appeal to a younger demographic that is both technologically and celebrity savvy made her a natural fit for the DualView … Read the whole story

  • Rubio's Latest Chain Acquired By Private Investors

    The Rubio's deal is the most recent in a spate of acquisitions by private equity firms as the foodservice industry's prospects improve. Other announced … Read the whole story

  • Harley Dangles Model To Get Guys' Attention

    The "Start Something" effort has an anti-Walter Mitty message, with the idea that you have to stop dreaming and actually do it. Ads feature … Read the whole story

  • P&G, NBC Partner On Content For Boomers

    The content includes daily articles, instructional videos, blogs, quizzes and polls. The site also has things like CareFinder, designed to help people find senior … Read the whole story

  • Southern Comfort Unveils Streamlined Design

    The brand's traditional bottle shape has been preserved, but the intricate detailing of the old labels has been replaced by graphical "lock-ups" that convey … Read the whole story

  • Elations Leverages Boomers' Facebook Usage

    The company, which markets glucosamine and chondroitin supplements, is set to undertake a social media campaign to reach Boomers by appealing to their sense … Read the whole story