Marketing Daily
Tuesday, August 3, 2010
  • RETAIL
    Hot, Hot, Hot! Syms, Fresh & Easy, O'Reilly Auto
    by Sarah Mahoney

    For stores, hot equals value -- at least according to the new "Hot 100 Retailers" just released by the National Retail Federation. As consumers … Read the whole story

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  • COMMENTARY
    Marketers' Constitution Tenet #1
    by Bob Liodice

    "Marketing must become increasingly targeted, focused and personal." Read the whole story

  • AUTOMOTIVE
    Edmunds: Strong Month, But Won't Save The Year
    by Karl Greenberg

    Finally, the summer auto sales jolt may show up in July, with automakers shouting out about summer clearance deals in preparation for 2011 models … Read the whole story

  • FOOD
    'Simple' Ingredients, Messaging Win Consumers
    by Karlene Lukovitz

    While most "simple" offerings are still coming from smaller companies, often as offshoots of organics, large companies are also jumping on the trend, sometimes … Read the whole story

  • ENTERTAINMENT
    EA Looking To Bring 'Em Back With 'Madden'
    by Aaron Baar

    The new campaign, which introduces a tagline, "Madden to the People," depicts NFL pros surprising unsuspecting real fans with games and challenges to game … Read the whole story

  • AUTOMOTIVE
    Kia Contest Is Casting Call For 'Lifecasters'
    by Karl Greenberg

    Yes, it's an unstable ride since it relies on the ephemeral "anything goes" weirdness of Internet-video self aggrandizement. But it will surely reach a … Read the whole story