Marketing Daily Editions for June 2011
Marketing Daily - Thursday, June 30, 2011
Big Brands Piloting In-Store 3GTV Networks
The Marketer's Dilemma
Peltz Re-engages As Kraft Heats Up Social Engagement
NBC, Radio Shack Boost Tour de France Digital Profile
Amica Mutual Ranks Highest For 12th Year
Walmart Offers Summertime Gas Rollbacks
Not All Brands Benefit By Loyalty Programs
Ford, Univision Launch Cross-Platform Promo
Facebook, AmEx Partner To Entice Small-Biz Advertising
Visit Florida Touts Lottery Monopoly Game
Lenox Hotel Sponsors Boston Regatta
Beiersdorf, Inc. To Settle FTC Charges
Suzuki Kizashi Kicks Off Road Tour In N.J.
NPD: Moms Do More Than 3/4 Of Buying For Baby
Nemours Children's Hospital Launches Campaign
Neiman Marcus Creates Style Challenge
Marketing Daily - Wednesday, June 29, 2011
Dunkin' Doing First Movie Partnership
Cost Of 'Life-saving' Drugs Underlies Debate
Behavioral Economics At The Effies
Women Feel More Stressed Yet More Powerful
Interest In Nintendo 3DS Not Game On
Affluent Americans More Optimistic, Within Reason
Brut Launches Humorous Sports Channel
Purina Pro Plan Contest Honors Rescue Pets
Subway Signs Upshot for In-Store Promotions
Timberland Adds New CSR Exec
Puma Showcases Women's Soccer Stars
Bosch Taps Almo For Distribution
Trident Vitality Offers IOS Digital Toy App
Marketing Daily - Tuesday, June 28, 2011
Walgreens Rolls Out Web Pickup Service
Pepsi Wakes Up And Shakes Up
SunTrust Sweepstakes Requires Ad Watching
Chevy Volt Passes 'Karl, The Driver' Test
Dirty Men, Double Entendres, Damage Control
Nissan: Learn From Earthquake, Grow Global Share
Aunt Jemima: Video Response Prompts TV Effort
Mobile Gamers Outpacing Core Gamers
IHOP Campaign Says 'Make It An IHOP Day'
Walmart Spends $25 Million On Kids' Summer Programs
Nike Sales And Profits Up 14%
Dinner Traffic Up For First Time In Years
Court Overturns Calif. Gaming Ban
Realty Firm Launches Ugliest House Vote
Chevy Builds Bumblebee Camaro
New Hardee's, Carl's Campaign Uses Robot
Marketing Daily - Monday, June 27, 2011
Jeep Sponsors Dave Matthews Festival
'Cars 2': Entertainment Or Merchandise Mover?
Shopper Marketing: Focusing On What Matters
JetBlue, PBS Kids Launch 'Soar With Reading'
Bacardi Campaign Using Live Nation Platforms
Forum: South Asian Market Easier To Reach, Speak To
Chiquita, 'Rio' Web Partnership Delivers Big Results
Macy's Courts Foodies With Culinary Road Trip
Staples Plans On Smaller Stores; Adds Cell Phones
Sears Spinning Off Orchard Supply Hardware Stores
Report: Early Signs of Stronger Back-To-School Season
Supreme Court Backs Pharma
Harrah's Resort Looks For 'Holy Guacamole Girl'
Audi To Sponsor Polo Foundation Match
Marketing Daily - Friday, June 24, 2011
Summer's Eve Declares 'That's Vaginal!'
Harry Potter Mounts The Digital Broomstick
Retail Loyalty And The Opportunity Of Mobile
Top 10 Auto Brands
Mobile Banking Growth Opportunity 'Substantial'
Tech Glitches Sink Ford In J.D. Power IQS Ratings
Marketers Missing Many Boats On Older Urbanites
Corporate Citizenship Isn't Like Going To Confession
31% of Daily Deal Users Are New Customers
Sears Seeks The Unhandy For New 'SCREW*D' Series
Oscar Mayer Launches Sandwich Combinations
Report: EA To Buy PopCap
Modelo Especial Launches Soccer Kick
AmEx Expands Foursquare Pilot
Marketing Daily - Thursday, June 23, 2011
Ye Gods, Scion Climbs Mt. Olympus To Trumpet TC
Nokia Maps A Future In Location-based Advertising
Are Device Demographics A Part Of Your Strategy?
Q&A: Why Boomers Fear Facebook 'Vampire'
5 Steps To Successful Bottom-up Branding
Southern Comfort Lime Launches Social Hub
We Welcome Mobile Ads -- Just Not Too Many
Clearasil Campaign Taps Facebook, Lollapalooza
Chevy Dangles Bowl In Route 66 Film Contest
Sprint, Vespa Make Green Team
Failed Taco Bell Freebie: A Facebook Mystery
Coors Light Picks Winner In MC Competition
Marketing Daily - Wednesday, June 22, 2011
Q&A: Boost VP Talks About Its Multi-based Strategy
How Soon Before Consumers Burn Out On Grisly Labels?
Can Brands Bottle Some Royal Wedding Mania?
GMA/PwC: Digital Key In Driving CPGs' Recovery
Sheraton Spends $20 Million On 'Meet You There'
Stores Tire Of Category Management Techniques
Michelin Man Gets Wet In New Ad
Compacts Popular; Hybrids/Electrics Not So Much
Jack in the Box Drops Toy Premiums
Tourism Australia Launches App
Truth Anti-Smoking Tour Hits The Road
Kia Signs Clippers Star Blake Griffin To Spokesperson Role
Marketing Daily - Tuesday, June 21, 2011
Understand What Screens Mean On Jungian Level
Winning Cannes Like Taking Candy From The Rabble
The Fall Of The Funnel
A Study In Radio's Effectiveness
Women Are Missed Opportunity For Game Makers
ACSI: Delta Plunges In Customer Satisfaction
Nielsen, MyWebGrocer To Track Online Grocery Sales
Goodyear Becomes Lightyear In 'Cars 2'
Kraft Mac & Cheese Offers 'Macsurance'
At Cannes: Diageo CMO On Brand Strategy
Toys R Up: Global Sales Gained 4.7%
Matt Seiler New Chair Of Pro-Ad PAC
AutoTrader To Run Interactive Ad Summits This Summer
Cracker Barrel Offers Grand Ole Opry CDs
Allstate, Telemundo Partner For Award Show
Redbox Launches Game Rental
Peace Corps, And Good Corporate Citizens
Marketing Daily - Monday, June 20, 2011
Subway Dominates With Health-Oriented QSR Patrons
Fore! Here Comes Rory McIlroy!
The Curation Notion
IHS: Mid-Decade Recovery, But Not Like Before
Southwest Airlines Sponsors Conservation Tour
Dollar General Building Its Post-Recession Mojo
Ford Launches Showroom For PlayStation Users
Kia Brings Back The Puppets For Sorento
Study: Gen Y Only Demo Spending More On Golf
HSBC Bank Brings Wimbledon To New York
Marketing Daily - Friday, June 17, 2011
Tang Takes Off Globally; Now A Billion-Dollar Brand
Top 10 Fastest-growing Chains
Looking At Brands Through Children's Eyes
Euro RSCG: Brutal Honesty, Beached White Males
Q&A: Differences In Gen Y, Gen X, Boomer Women
Report: Top 500 Chains' Sales Up 1.8% in 2010
Woolite: Don't Torture Your Clothes!
Constellation Wines Gets 'Naked' With New Line
Hockey Superheroes Coming To An NBC Channel
Safeway Redefines Transparency With 'Natural' Line
Starbucks Launches Android Payment App
Whole Foods Launches New Fair-Trade Products
LG Sees Green (Lantern)
Burger King Freebie Tests Fans' Endurance
Hyundai Extends Hand To First Timers
Sun Life Financial Partners With Cirque Du Soleil
Ford Plays Fantasy Baseball On Sync
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