CMO Jeff Charney tells "Marketing Daily" that the raffish charisma of actor John Jenkinson, whom Progressive tapped to create the Messenger character in 2010 ... Read the whole story

A Yahoo mobile and social campaign for the New York Stock Exchange generated click-through rates 50% greater than a standard mobile campaign and Facebook ... Read the whole story

Scores of Yellow Tail bottles gobble away as they scramble to arrange themselves into the shape of a turkey, and position the wine as ... Read the whole story

ScanBuy will support QR codes appearing on "tens of billions of Coca-Cola cups" available at 7-Eleven, Subway and other locations. The codes will promote ... Read the whole story