Marketing Daily
Friday, November 25, 2011
  • FINANCIAL SERVICES
    Progressive Insurance's Messenger Is The Message
    by Karl Greenberg

    CMO Jeff Charney tells "Marketing Daily" that the raffish charisma of actor John Jenkinson, whom Progressive tapped to create the Messenger character in 2010 … Read the whole story

  • FINANCIAL SERVICES
    NYSE Generates Interest Via Yahoo Campaign
    by Tanya Gazdik

    A Yahoo mobile and social campaign for the New York Stock Exchange generated click-through rates 50% greater than a standard mobile campaign and Facebook … Read the whole story

  • BEVERAGES
    Holiday Liquor Spots: Yellow Tail Jumps Ahead
    by Karlene Lukovitz

    Scores of Yellow Tail bottles gobble away as they scramble to arrange themselves into the shape of a turkey, and position the wine as … Read the whole story

  • BEVERAGES
    QR Codes Promote Coke's Campaign Despite Challenges
    by Laurie Sullivan

    ScanBuy will support QR codes appearing on "tens of billions of Coca-Cola cups" available at 7-Eleven, Subway and other locations. The codes will promote … Read the whole story

  • COMMENTARY
    7 Digital Trends You Should Know
    by Chris Chariton

    Changes in the digital world of marketing keep coming fast and furious. One thing most marketers do know by now is that digital marketing … Read the whole story