FINANCIAL SERVICESCMO Jeff Charney tells "Marketing Daily" that the raffish charisma of actor John Jenkinson, whom Progressive tapped to create the Messenger character in 2010 ... Read the whole story
FINANCIAL SERVICESA Yahoo mobile and social campaign for the New York Stock Exchange generated click-through rates 50% greater than a standard mobile campaign and Facebook ... Read the whole story
BEVERAGESScores of Yellow Tail bottles gobble away as they scramble to arrange themselves into the shape of a turkey, and position the wine as ... Read the whole story
BEVERAGESScanBuy will support QR codes appearing on "tens of billions of Coca-Cola cups" available at 7-Eleven, Subway and other locations. The codes will promote ... Read the whole story
- COMMENTARY
Changes in the digital world of marketing keep coming fast and furious. One thing most marketers do know by now is that digital marketing ... Read the whole story
