Marketing Daily
Thursday, February 23, 2012

Top of The News

FDA Panel Recommends Approval Of Fat-Loss Pill
by Thom Forbes

In what by most accounts is a "surprising" reversal, a Food and Drug Administration advisory panel has voted 20 to 2 to recommend that Qnexa, an anti-obesity pill made by … Read the whole story

  • APPAREL
    Nike Gets Razzed For Olympic Hoops Look
    by Sarah Mahoney

    While Nike deserves credit for trying to get as much marketing mileage as it can out of the upcoming Olympics in London, especially given … Read the whole story

  • COMMENTARY
    Using Social Rewards To Monetize The Social Web
    by Rob Carpenter

    Retailers deserve more from social media. Although this new tool has had a profound impact on communications and collaboration between merchants and customers, it … Read the whole story

  • AUTOMOTIVE
    Q&A: Buick Focuses On New Vehicles, Buyers
    by Karl Greenberg

    In addition to the Buick Discovery Tour invitation-only experience, the test drive program, the automaker will tout the Verano through advertising around NCAA basketball. … Read the whole story

  • SPIRITS
    Men, Women Favor Same On-Premises Vodka Brands
    by Karlene Lukovitz

    The #1 and #2 vodka brands - Grey Goose and Absolut, cited as the preferred away-from-home brands by 18% and 12% of total respondents, … Read the whole story

  • TECHNOLOGY
    Verizon Targets Young Professionals
    by Tanya Gazdik

    Verizon is targeting what it calls "trend-setting young professionals" who live in apartments and condominiums in four major markets via a hyperlocal FiOS campaign. … Read the whole story

  • AUTOMOTIVE
    Hyundai Hits Oscars With Wes Anderson
    by Karl Greenberg

    The strategy is par for the course for the automaker, which has adhered to what it calls a "Big Voices in Big Places" approach … Read the whole story