Marketing Daily
Thursday, February 23, 2012
  • Nike Gets Razzed For Olympic Hoops Look

    While Nike deserves credit for trying to get as much marketing mileage as it can out of the upcoming Olympics in London, especially given … Read the whole story

  • Using Social Rewards To Monetize The Social Web

    Retailers deserve more from social media. Although this new tool has had a profound impact on communications and collaboration between merchants and customers, it … Read the whole story

  • Q&A: Buick Focuses On New Vehicles, Buyers

    In addition to the Buick Discovery Tour invitation-only experience, the test drive program, the automaker will tout the Verano through advertising around NCAA basketball. … Read the whole story

  • Men, Women Favor Same On-Premises Vodka Brands

    The #1 and #2 vodka brands - Grey Goose and Absolut, cited as the preferred away-from-home brands by 18% and 12% of total respondents, … Read the whole story

  • Verizon Targets Young Professionals

    Verizon is targeting what it calls "trend-setting young professionals" who live in apartments and condominiums in four major markets via a hyperlocal FiOS campaign. … Read the whole story

  • Hyundai Hits Oscars With Wes Anderson

    The strategy is par for the course for the automaker, which has adhered to what it calls a "Big Voices in Big Places" approach … Read the whole story