Top of The News
by Thom Forbes
Many a pizza will spin and hard drives freeze over waiting for Apple to agree, but the nays have evidently had it: controversial spots that make customers look like dolts … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
Chobani has pulled an average score of 594 with its "Proudly With You" ad, which celebrates how the spirit and hard work of its … Read the whole story
ELECTRONICS
by Aaron Baar
For marketers, consumer frustration with download times can hold consequences. According to the study, 16% of consumers said they will not return or wait … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The Scott brand of paper products has launched a new loyalty program called "Scott Shared Values" whose goal is both to shake up the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Chrysler, LLC division ranks highest in overall satisfaction with a score of 847. The Web site also significantly improved in satisfaction in all … Read the whole story
RETAIL
by Tanya Gazdik
Premium boot brand Sorel is encouraging consumers to "Get your boots dirty" via a new campaign which includes video, print and social media. Read the whole story
COMMENTARY
by Greg Christoforides, Pierre Dupreelle
When it comes to Olympic sponsorship, not all brands bring home the gold. Brands should assess their fit with the Olympic Games before jumping … Read the whole story