Marketing Daily
Wednesday, August 8, 2012

Top of The News

Apple's Yanked Ads: Jive Or Genius?
by Thom Forbes

Many a pizza will spin and hard drives freeze over waiting for Apple to agree, but the nays have evidently had it: controversial spots that make customers look like dolts … Read the whole story

  • FOOD AND BEVERAGES
    Chobani, GE, Coca-Cola, P&G Score With Olympics Ads
    by Karlene Lukovitz

    Chobani has pulled an average score of 594 with its "Proudly With You" ad, which celebrates how the spirit and hard work of its … Read the whole story

  • ELECTRONICS
    People Want Faster Mobile Web Experience
    by Aaron Baar

    For marketers, consumer frustration with download times can hold consequences. According to the study, 16% of consumers said they will not return or wait … Read the whole story

  • PACKAGED GOODS
    Scott Pitches Value With Incentive Program
    by Karl Greenberg

    The Scott brand of paper products has launched a new loyalty program called "Scott Shared Values" whose goal is both to shake up the … Read the whole story

  • AUTOMOTIVE
    Dodge Leads In J.D. Power Web Site Study
    by Karl Greenberg

    The Chrysler, LLC division ranks highest in overall satisfaction with a score of 847. The Web site also significantly improved in satisfaction in all … Read the whole story

  • RETAIL
    Sorel Launches 'Dirty' Campaign
    by Tanya Gazdik

    Premium boot brand Sorel is encouraging consumers to "Get your boots dirty" via a new campaign which includes video, print and social media. Read the whole story

  • COMMENTARY
    Not All Brands Get The Gold
    by Greg Christoforides, Pierre Dupreelle

    When it comes to Olympic sponsorship, not all brands bring home the gold. Brands should assess their fit with the Olympic Games before jumping … Read the whole story