Marketing Daily
Thursday, June 5, 2014
  • Blake Shelton, Pepsi's New Ambassador, On CMT Awards

    Leading up to Shelton's CMT Music Awards performance, Pepsi surprised 24 fans around Nashville, awarding them a VIP experience at the remote performance. Clips … Read the whole story

  • Hyundai Keeps Foot In Futbol With FIFA Campaign

    The effort, touting the 2015 Sonata unveiled at the New York International Auto Show, launched on Wednesday with two spots exploring the idea of … Read the whole story

  • Boost, Davis Flip Cell Phone Etiquette

    "Boost has always stood for the unexpected," Peiti Feng, director of brand strategy and marketing communications for Boost Mobile, tells "Marketing Daily." "Even though … Read the whole story

  • Fiat Back With Jones Soda; Photos Wanted

    The campaign lets people submit photos or "selfies" to #jonesinforaFiat500 for chances at weekly prize packs of Jones Soda as well as Fiat merchandise, … Read the whole story

  • De Beers Turns Camera On Masterful Women

    The De Beers brand, which is a joint venture between the De Beers Group, the word's largest diamond producer, and LVMH, says the idea … Read the whole story

  • FirstBank Targets Younger Audience

    Free checking is an attractive product for customers of all ages because it has no minimum balance or monthly service charges, Brian Jensen, svp … Read the whole story

  • 2014 EFFIE Award Preview: How The Moon Helped Corona Find Its Beach in N.Y.

    In a city of constant commotion, with a limited budget and no time to shoot new assets, we knew our solution would need to … Read the whole story