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Legere protege Mike Sievert, currently president and COO, will take over as T-Mobile CEO May 1. Read the whole story
DIRECT-TO-CONSUMER BRANDSA combination of robe, blanket and poncho, the "versatile, active loungewear" stars in over-the-top ad. Read the whole story
COMMENTARYSurvey from CarGurus shows that consumer intent to purchase electric vehicles is increasing, but concerns about cost and infrastructure remain. Read the whole story
COMMENTARYSo many D2C companies are linked to body hair. We asked Eric Bandholz, founder of Beardbrand, why the beard obsession continues. Read the whole story
FOODThe campaign creative shows members of the Siete corporate team gathering for a meal. Read the whole story
FINANCIAL SERVICESThe financial services company is also taking on the role of title partner of NBC Sports' Hockey Day in America, set for Feb. 16. Read the whole story
That may be because tracking has been set up incorrectly -- or it may be an opportunity if local businesses are not using email. Read the whole story
"Extreme Solutions" creative uses a voice narrative to straightforwardly explain the platform while bizarre short scenes play out. Read the whole story
COMMENTARYThat figure accounts for slightly more than 40% of VW's investments in property, plant and equipment and all research and development costs. Read the whole story
- COMMENTARY
D2C fashion brand Boston Proper sought to engage "people who had opted in but were not known or recognized." Read the whole story
