By "aligning its weekly ads to drive back-to-school laptop sales," Best Buy saw a 3% increase in computing sales, says analyst. Read the whole story

For example, "the news speaking style makes Alexa's voice sound similar to what you hear from TV news anchors and radio hosts." Read the whole story

Tesla customers were the most brand-loyal, with 94% of those visiting a Tesla location not visiting any other brand in the group. Read the whole story

"Holistic branding creates a tension between enduring brand elements and elements that can easily flex to reflect the culture." Read the whole story

Isobar sees the trend of augmented experiences developing balanced relations between digital and physical worlds. Read the whole story

The Amazon digital voice assistant will be added to other devices, such as light switches, thermostats and small appliances. Read the whole story