During debates, we listen to what the candidates say, but we also assess their body language and tone, much of which we digest subconsciously. We can sense Sen. Bernie Sanders … Read the whole story
For every dollar spent on programmatic, there are platform, technology, verification and other costs, notes Kevin Rettig, senior manager of personalization and customer analytics, … Read the whole story
Nielsen is enlarging its social media TV-centric data beyond Twitter to include Facebook -- now called Nielsen Social Content Ratings. It will include social … Read the whole story
According to a recent Nielsen "sales effect study," examining radio's return on ad spend in four retail categories, every dollar spent in radio advertising … Read the whole story
This, of course, flies in the face of practically every other prognosticator, many of whom have placed all eggs in the online basket. Read the whole story
Appeal to people as humans rather than demographics and there are huge rewards -- just ask LinkedIn and Facebook. Read the whole story
Usually what happens in Vegas stays in Vegas, but this time I'm kissing and telling. Here are four things I saw at the Consumer … Read the whole story