Marketing QSR Weekly
Tuesday, June 15, 2021
  • Now, About That Chicken Sandwich: Popeye's Inside Story

    Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing … Read the whole story

  • El Pollo Loco Has One Foot In History, The Other In TikTok

    El Pollo Loco has a 45-year legacy of serving authentic Mexican fare principally to a Southwest clientele who know the difference. So as the … Read the whole story

  • AB InBev, Diageo, MolsonCoors In Cross-Hairs Of Underage Drinking Study

    It's the first estimate in nearly two decades of the monetary value of underage alcohol consumption, and first ever to attribute such drinking to … Read the whole story

  • Don't Fear Negative Reviews

    Negative reviews are an important tool for shoppers because they demonstrate to consumers that brands can and will make things right, a PowerReviews survey … Read the whole story

  • Engaging Loyal Customers: Beyond Points and Punches

    Incentives, discounts and loyalty points are all well and good when getting a loyalty app program off the ground, but over the long haul … Read the whole story

  • Bright Marketing Ideas Can Beat Big Branding Budgets

    Innovation is possible even with limited marketing spend. Understand your company's strengths, encourage creativity, and execute with excellence. Read the whole story