Email campaign resends and reminders often seem to be ignored by e-marketers, passed over in favor of moving on to the next campaign; but providing enhanced customer convenience and increasing ROI through the use of resends and reminders goes hand in hand.

By embracing a hybrid strategy, professional meeting planners are able to satisfy both the needs of the sponsors and of participants in corporate events. This approach also helps build and maintain customer relationships by facilitating increased communication and engagement with meeting attendees.

An important first step in building and retaining customer loyalty might be a review of current deployment of analytics to make sure that customer insights are both identified and incorporated into key decisions about product development and channel utilization.

As marketing professionals, great ideas are probably our most important asset. Great marketers need to generate and communicate visionary ideas long before a new product or service is finalized and ready for consumption. But where do these great ideas come from?

Should e-commerce companies and online retailers develop their own in-house daily deals strategy?

Through it all, though, one thing is clear -- retargeting is going to continue and in all kinds of different forms. The future of retargeting is not just about a more highly evolved message tied to a product you viewed online or a variation of scaling offers until you buy. It's going to become as much about where as it is about what.

Agencies are having a bonanza consulting large enterprises on the uses of social media. But this honeymoon might soon be over as more and more companies realize that they are creating an inerasable digital footprint. Agencies might be making money now, but soon will it be the lawyers?

Remember that your CRM technology is great for gathering and mining data, but that it doesn't help when it comes to implementation. So, do your research to find technology that does. From there, you can sit back and observe your newly connected brand while your consumers repay you with loyalty, and your competitors fade into the background.

Companies must begin to leverage the full spectrum of rich data sources that surround them both internally and externally, structured and unstructured. Only then will we be enabled to make smart "blink-like" decisions on both the personal and organizational level.

This is the next wave of the Internet experience. To date, it has been the consumer that has been empowered by the Internet; now it's time for great companies to leverage the Internet ... and put the R back in CRM.