• Achieving The Best Customer 'Perception Of Value'
    By emphasizing what helps people solve their problems, marketers not only capture their attention, they're in a better position to change their behavior -- which people and companies don't do easily or often. Further, by highlighting a product's unique advantages and features, differentiating how and why the product is superior to competitors', marketers build a case for making a decision using parameters other than price.
  • Not Another Annoying Customer Survey!
    Explore seven pitfalls to avoid, along with tips and best practices that can help ensure customer feedback survey success.
  • Customer Lifetime Value
    We need to focus our attention on metrics that bring the long-term health of an organization into view. CLV is one of those metrics, where you track the future profits generated, properly discounted to reflect the time value of money. I believe we're currently witnessing movement where metrics such as CLV, client retention rate, and long-term contract value are considered assets that should be reported on financial statements.