MARKETINGTOOLS: CRM
by Nick Smith on Apr 26, 8:24 AM
An important first step in building and retaining customer loyalty might be a review of current deployment of analytics to make sure that customer insights are both identified and incorporated into key decisions about product development and channel utilization.
MARKETINGTOOLS: CRM
by D. Daniel Ziv on Apr 19, 8:17 AM
As marketing professionals, great ideas are probably our most important asset. Great marketers need to generate and communicate visionary ideas long before a new product or service is finalized and ready for consumption. But where do these great ideas come from?
MARKETINGTOOLS: CRM
by Neil Rosen on Apr 12, 8:25 AM
Should e-commerce companies and online retailers develop their own in-house daily deals strategy?
MARKETINGTOOLS: CRM
by Ken Johns on Apr 5, 7:23 AM
Through it all, though, one thing is clear -- retargeting is going to continue and in all kinds of different forms. The future of retargeting is not just about a more highly evolved message tied to a product you viewed online or a variation of scaling offers until you buy. It's going to become as much about where as it is about what.
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