Premium technical support improves customer experience and increases revenue.

A few years ago I wrote a book in which I posit that social media has changed the whole online playing field for e-marketers, and that becoming part of the online conversation-the chatter-is essential if marketers want to survive and flourish.

While many sales folks tout the expression "always be closing," I think that the phrase "always be networking" should also be included in the sales vernacular.