• MARKETINGTOOLS: CRM
    Is It Possible That Customers Prefer Technical Support That They Paid For?
    Premium technical support improves customer experience and increases revenue.
  • MARKETINGTOOLS: CRM
    Generating Great Sales Through Great CRM
    A few years ago I wrote a book in which I posit that social media has changed the whole online playing field for e-marketers, and that becoming part of the online conversation-the chatter-is essential if marketers want to survive and flourish.
  • MARKETINGTOOLS: CRM
    Always Be Networking
    While many sales folks tout the expression "always be closing," I think that the phrase "always be networking" should also be included in the sales vernacular.