• MARKETINGTOOLS: CRM
    Big Value In Big Data
    A vital aspect of the big data movement is it provides real opportunity to gain insights from customer interactions and drive organizations to real system and process improvements.
  • MARKETINGTOOLS: CRM
    Monitoring Is So Yesterday - Customers Demand Problem Resolution Via Social Media
    The role of social media for business is rapidly evolving. Through 2010, most companies were just using social channels for marketing. This was the era of Social Customer Response, where businesses would only identify customer complaints and requests on Twitter, Facebook and other platforms.
  • MARKETINGTOOLS: CRM
    The Snap Trap Of Loyalty
    Examine what your customers are actually using your loyalty program for: discounts, advantages, upgrades, exclusives, and privilege, right? So, are these truly advantages they wouldn't normally get? Are they in line with what your competitor offers? Better yet, how often are those rewards being cashed in? Are they really disadvantaged by advantage?
  • MARKETINGTOOLS: CRM
    Going Mobile
    We recently commissioned a study that looked at what online marketers say that they want to do ... and then at what they're actually doing. Some of the results were surprising; but the most astonishing piece of information of all was this: Marketers are slow to adapt to mobile devices and incorporate them into their marketing efforts.
  • MARKETINGTOOLS: CRM
    3 Steps To Socialize Your Customer Relations
    Social is a transformational and revolutionary medium that has given consumers worldwide an empowered and renewed spirit. Consumers now have more channels than ever before to learn, share, engage and let their voices be heard-and all in real-time. It has made us view "word-of-mouth" and its persuasive power in a brand new and powerful light. Gartner noted in a recent presentation that today's empowered consumer has put the nail in the coffin of the traditional marketing funnel. Today's modern marketer puts the consumer at the center and creates ongoing relationships. Social media usage, fueled by mobile growth, has forever transformed ...
  • MARKETINGTOOLS: CRM
    Infographics Help Customers Relate To Your Company And Ideas
    Mention statistics and data to most people, and they will quickly lose interest. Present this information as an infographic and suddenly those "boring" figures become eye-catching, interesting and a way to stimulate client conversation. While many people may poke fun at USA Today's highly visual presentation of the news, it was ahead of the infographic curve with its "Snapshots" that provide easy-to-read statistical graphics.