• MARKETINGTOOLS: CRM
    Where Are The Qualified Customer Care Pros? Everywhere!
    Customer service was once overshadowed by product selection, availability and price. Today, as customer care continues to be the point of brand differentiation, business leaders are laser-focused the importance of excellent service experiences and retaining existing customers. As a result, organizations in every industry are working to improve the quality and relevance of customer interactions.
  • MARKETINGTOOLS: CRM
    The King Of CRM?
    I just returned from a very good conference, and on the second night of the event I found myself at a table sitting next to that most elusive but cocksure figure, the self-proclaimed "King of CRM."
  • MARKETINGTOOLS: CRM
    Good Lists Make For Happy Customers
    A recent article in a trade publication likened the inbox to a battlefield, and that image isn't very far off the mark. Email marketing is becoming more and more attractive to marketers as other means of reaching prospects and customers are either disappearing or are shown to be ineffective and/or overpriced. Email marketing, on the other hand, is growing by leaps and bounds, energized by the new emphasis on mobile devices and delivering the best ROI available.
  • MARKETINGTOOLS: CRM
    Do Premium Services Result In Premium Customer Relationships?
    In today's economy, people want to obtain the most value for their money: special offers, buy-one-get-one-free sales and websites dedicated to deals and steals abound. I can't even imagine my inbox without daily emails from Groupon or Living Social. However, even amid all of this cost-conscious activity, companies are still up-charging their clients for premium services.