• MARKETINGTOOLS: CRM
    CRM Meets TCO
    Evaluating customer relationship management from a total cost of ownership perspective
  • MARKETINGTOOLS: CRM
    'Tis the Season: Top Tips for Managing Customer Gift Giving
    Every year, the holidays seem to come earlier and earlier and now they are approaching fast. As a business owner, it's important to get ahead of planning as there are several big decisions and considerations when it comes to how to approach the holiday season. Whether its holiday parties or corporate gift giving, the holiday season is an important time to show appreciation for employees and clients alike, but it can be tricky. There are cost dilemmas, the challenge of finding the right, gender-neutral gifts and ethical considerations as to what is appropriate to give and receive.
  • MARKETINGTOOLS: CRM
    Subbing In For The UnSub
    I finally said goodbye to an outdoor retailer in my inbox who sent the same email three times in two days. I have not bought anything from them recently and decided I needed a break from the "we are too cool for real marketing" tone. So, while they were busy skiing on their lunch breaks, so they claim, I hit "Unsubscribe" that was (font size 2) at the bottom of their last email.
  • MARKETINGTOOLS: CRM
    Mobile Is The New Black
    In an earlier column here, I talked about how few email marketers are actually optimizing their emails and websites for mobile, despite "knowing" that it's the right thing to do, even despite numbers showing that it's becoming the only thing to do. And as we round out 2014, the situation hasn't changed dramatically.
  • MARKETINGTOOLS: CRM
    Online Video For Holiday Marketing
    While the holiday season is a time to spend with family and friends, it is also a prime opportunity for companies to reach their customers. As the number of online videos produced and viewed increases and the use of video capabilities on social media platforms like Instagram and Vine grows, online video continues to be an ideal format to engage with customers.