Propelled by a boom in political campaign budgets, ad spending in the major media tracked by Nielsen Media Research rose 6.4 percent during the … Read the whole story

During the past two weeks, I've written about how we as marketers resort to more and more deceptive marketing and advertising tactics as a … Read the whole story

While the newspaper world struggles to recover the faith of advertisers after an unprecedented series of circulation scandals and battles with the Internet's threat … Read the whole story

In an important resolution to a high-profiles standoff for the radio industry, Arbitron late Tuesday said it signed Viacom's Infinity Broadcasting unit to a … Read the whole story

At a time when some observers think it might be prudent to begin cashing out of the cable TV business, a group controlling the … Read the whole story