MediaDailyNews Editions for July 2006
MediaDailyNews - Monday, July 17, 2006
Thrown, Cable Gets Back In Commercial Ratings Loop, Readies Its Own Plan
CBS Eggs On Fall Promo Campaign
For CBS, It's Story First, Format Second
Cable Upfront Ad Market Shows No Life
NBC Universal, Media General See Earnings Drop; Poor Ad Revenues Blamed
Universal McCann Hires David Morgan as President, Asia Pacific
IAG Research Names Terese Herbig SVP, Consumer Packaged-Goods
Direct Marketers Eye Satellite Radio
Star's Scandal Boosts 'View' Ratings
'Grey's Anatomy' Trails Competition In New Time Slot
Correction: FHM Only Partially Obscured
MediaDailyNews - Friday, July 14, 2006
ABC Names Bruce Johnson EVP, Marketing and Communications
Welcome to 'ROI Positive Advertising'
Tribune Sees Weak Ad Market, Earnings Plummet In Q2
ReacTV Finally Gets A Reaction From Nielsen
Mag Bag: FHM Covers Up
Nissan Backs NBC Online Series "StarTomorrow"
Discovery Limits Sponsors on Koppel's New Series
MediaDailyNews - Thursday, July 13, 2006
Publicis Backs Nielsen's Outdoor Ratings, Deal Comes On Cusp Of TAB Plan
POTS Vs. VoIP - A Power Struggle
O&M Taps Scott For New Branded Entertainment Post
Magna TV Ratings Czar Debunks Nielsen's Commercial Ratings Plan, Calls It Flawed
My Network TV Tops 91%, Signs CBS Stations
Baseball's All-Star Game Proves A Rising Star
Saatchi Settles Suit Against Burns, Other Defectors
In-Store Net Grows, Because Of Winn Dixie
E! Resurrects 'Simple Life'
Marketers Awarded Class-Action Protection In California
MediaDailyNews - Wednesday, July 12, 2006
TV Effort Searches, Finds Key Words, Phrases For Engagement
Rewired: Wired Publisher Conde Nast Acquires Wired News Portal
Fox Cuts Baseball Fees, Turner Gets New Package
Black, White PSP Ad Leaves Sony Black And Blue
Halo Effect: Publicis Health Group Spawns Interactive Unit
M&C Saatchi Retrieves PETCO
WB, Or Not To Be: CW Kicks Off Flagship Re-Branding Effort
MediaDailyNews - Tuesday, July 11, 2006
Columbus Discovers The World: Independent Network To Compete With Global Media Shops
Study Finds Mobile Video More Hype Than Reality - For Now
Brandtique: TiVo
World Cup Draws 50 Million To Univision Nets
CMOs Turn Upbeat, Especially For Online, Definitely Not TV
Product Placements Of The Week
Torrent De France: Tournament's Ratings Peddles From TV To Web
Lifetime Taps Cartales For Integrated Brand Efforts
WNBA Signs Vonage As First Presenting Sponsor
MediaDailyNews - Monday, July 10, 2006
Italy, Ad Industry Win World Cup: ZenithOptimedia Boosts Outlook - Again
Starcom MediaVest, MindShare Surpass OMD As Top Media Shops
Forecaster Debunks Trade Reports, Says Network Upfront Is 'Down Meaningfully
Aegis Insiders Sell Shares
Correction: Expedia Spun Off From IAC
Lone Star State A Little Less Lonely, Uses Papers To Distribute New Regional Mag
ABC Breaks Ranks On TV Profanity, Supports FCC's Second Look
MediaDailyNews - Friday, July 7, 2006
Interpublic Adds Two Execs To Consumer Experience Practice
HBO Grabs The Most Emmy Nominations; ABC The Most Among Broadcast
Ads For MLB's All-Star Game Sold Out, Fox Says--And Prices Are Up
The Telenovela Of Univision And Televisa Continues
VNU Shifts From Target To Suitor, Acquires R&R
Mag Bag: Twin Teens Tout Tween Title, Sprouse Bros. Code
MediaDailyNews - Thursday, July 6, 2006
Valassis Acquires ADVO in $1.3 Billion Deal
ABC Looks Beyond Upfront To DVR, Commercial Ratings Issues
IP Video On My Set-Top Box ... It's Now
Ad Execs, Media Divided On Source Of Upfront Ad Erosion
Vibe Rates, Acquired By Equity Firm
Gourmet Sups On Summer Reading, Philips Is Exclusive Sponsor
ABC Wraps Up Ad Sales, Broadcast Upfront Total Reaches $9 Billion
Mag Data Goes From Vapid To Rapid, ABC Unveils New Reporting System
OLN Slowing On Tour de France Course
MediaDailyNews - Wednesday, July 5, 2006
Brandtique: 'Treasure Hunters,', Genworth
B-to-B Ad Demand Continues To Climb
Radio Improves Marginally In May
Syndication Plays Catch-Up, Follows Nets' Weak Upfront Lead
Clear Channel Shrinks Dimensions, Power, Costs Of Digital Signage
Seventeen, MySpace Activate PSA Effort
Product Placements Of The Week
Anchor's Away: CBS Asks Viewers To 'Just Watch' Couric
Alan Jacobs, Former AAF Chair, Dead At 83
'Kyle XY' Draws XL Ratings
Editors To Judge Books By Their Covers
Brand Responsibility Trumps Celebrity Among College Students
MediaDailyNews - Monday, July 3, 2006
NBC Drops Ball For Arena Football
'The Closer' To Remain Open
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