January 25, 2023
Monday, March 26, 2012
Boston-based full-service ad shop Fuseideas has been appointed North American agency of record for Bermuda Tourism after a review. The annual budget for the … Read the whole story
Four years after settling a federal antitrust suit against Nielsen, Frank Maggio is putting the patents he still owns for producing ratings based on … Read the whole story
For the last 10 or 15 years the media agency business has been about scale, with a handful of global players dominating the sector. … Read the whole story
- COMMENTARY
Merchants using proximity marketing strategies have the opportunity to reach customers when they're most likely to buy. Plus, they receive unparalleled insights into consumer … Read the whole story
TuneIn, a digital audio service that makes online radio streams accessible via a range of digital platforms, is getting programming from the Wall Street … Read the whole story
Continuing to position itself for a big election year, Cox Digital Solutions has reached an exclusive ad sales agreement with The Weather Channel. Per … Read the whole story
Turner Sports, which has had three networks carry March Madness games, has a deal that extends the involvement of NCAA tournament sponsors off-air and … Read the whole story
Fox's big marketing push for "Touch" came in pretty much as expected -- a decent time period debut on the back of "American Idol." Read the whole story
Fox News Channel, home to Republican party supporters, according to analysts, is strong in Montana, Texas and Mississippi. Conversely, MSNBC and CNN, seen as … Read the whole story
