MediaDailyNews Editions for January 2015
- MediaDailyNews - Friday, Jan. 16, 2015
- Bollore Completes Takeover Of Havas
- Wendy's Drops Soda From Kids' Menus
- Meredith Long Named Publisher Of 'Time'
- NBCUniversal Unveils Audience Targeting Platform For TV
- Target Tells Canada, 'So Long, Eh?'
- Billboards Can Still Stir Controversy
- Donny(!) Deutsch Gets A Sitcom
- Not So Smart TV: Remote, Interface Issues Drive Down Online Viewing
- Don't Let Your Creative Baby Die In Delivery
- AKQA Takes A Seat On Google's AdX
- Microsoft Foresees Multiscreen Efforts, Learning Lab Upping Digital Ad Revs
- Discovery Channel Founder To Launch Ad-Free SVOD Service
- NBCU Nets Releases 3-Day Time-Shifted Data
- Google, Lending Club Ink Partnership To Lend Funds
- Meetrics Receives MRC Accreditation For Display, Video Viewability Tech
- Four Ps Will Drive Future Of TV Advertising
- MediaDailyNews - Thursday, Jan. 15, 2015
- White House Urges FCC To Nix Muni-Broadband Restrictions
- Developing Your Audience Vs. Chasing Clicks: A Lesson From 'New York Times'
- Super Bowl Ad Price Tag Hits $4.5M
- Mississippi A.G. Asks Court To Throw Out Google's Lawsuit
- TV Nets Report Dip In Ad Rev, Fox Hit Hardest Among Broadcasters
- Bonnier Taps Nativo, Poptent And Userfarm Merge
- Google Delivers On Real-Time Translate Interpreter
- Facebook At Work App, Web Extension Launched
- Adaptiv.io, Apsalar Ink Deal For Real-Time Cross-Platform Data Automation
- GroupM Creates New Privacy Post
- ABC Credits Brand Identity With Prime-Time Success
- Tremor Signs 40 Pubs For New SSP: Include Bonnier, USA Today
- KBS Names Guy Hayward Global CEO
- WPP's Possible Wins Shell's Global Digital Account
- MediaDailyNews - Wednesday, Jan. 14, 2015
- Publisher Sues Google For Failing To Pay AdSense Revenue
- Social Nets Help Propel Digital Video Ads To $7.7B
- ESPN Breaks Viewing Records With College Football Playoff Championship Game
- Twitter Data Helps TV Execs Gauge Show Success
- ePort Electronic Media Buying Soars For TV Stations
- Jankowski: Marketers Don't Understand The New Heartland
- Havas Launches Luxury Media Unit, Taps Fashionista Harvie-Watt To Run It
- Mobile Entertainment Pushes Past $9 Billion Annually
- Opera Mediaworks Brings Mobile Native Advertising To Exchange
- Woody Allen Will Script, Direct Series For Amazon Prime
- Reebok Springs Chicken, Urges Free-Range Fitness
- MEC To Use Celtra Ad Platform
- NASCAR, William Levy Team For Series On Hispanic Drivers
- Is Apple Watch Going To Be Powerful Platform for Advertising?
- Spammers Claim to Reveal ISIS Attack Plans
- What's The Marketing Value For Social Media, Award Shows
- ESPN Gives Its First 'Programmatic TV' Ad 31% Of Screen
- MediaDailyNews - Tuesday, Jan. 13, 2015
- Forget The Distractions - What Marketers Really Need To Take From CES
- White House Readies Bill Establishing New Privacy Rights
- Patent Mending: Rentrak Granted IP For Set-Top Data 'Drops'
- Sideswipes: Embodied Media
- CNN All Screen Taps Nielsen For OOH Metrics
- The Journey Is The Message At Videoschmooze
- French Google Fund Pays To Run Special Edition Of 'Charlie Hebdo'
- No Awards For Dull, Predictable Golden Globes On NBC
- 'Charlie Hebdo' Features Muhammad On Next Cover, 3M Copies Published
- Digital Entertainment Trumping Home Sales
- CBS Tops All Broadcast Nets In Prime Time, Renews 3 Freshman Shows
- Havas Launches Luxury Media Unit, Taps Fashionista Harvie-Watt To Run It
- Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
- Time Inc. Launches The Snug For DIY, Decor
- Golden Globes Generates 2.6M Twitter Tweets
- Kit Kat To Double Media Spend Chasing Lost Sales
- Demand For 'Programmatic TV' Outstripping Supply
- Twitter Plans Ads For Consumers Who Don't Use Twitter
- DoubleVerify's Video Ad Measurement Tech, Including Viewability, Receives MRC Accreditation
- Daily Mail Runs Full-Page Ad In 'NYT' Promoting Programmatic
- MediaDailyNews - Monday, Jan. 12, 2015
- French Google Fund Pays To Run Special Edition Of 'Charlie Hebdo'
- Twitter To Create Video Ad Unit
- Millennials: Big On Streaming, But Still Watch Trad TV
- Digital Radio Rising Fast, Audio Streaming Up 26%
- Publicis Groupe Extends Sapient Tender Offer
- Seeking Penicillin For A Nasty Dose
- Google Readies U.S. Auto Insurance Comparison Site - And It's Just The Beginning
- CE Forecast Continues To Shine
- Macy's Restructures To Boost Digital Marketing, Mulls Off-Price Plans
- Hear, Hear: Brands Not Tapping Potential Of Social Listening To Support Search Campaigns
- 'Empire' Leads Fox's Prime-Time Comeback
- Text-Spam Case Against Lyft Suspended Until FCC Weighs In
- "The Interview" Has Tallied $31M From Online Streams, So Far
- Who's REALLY Looking For Big Broadcast Hits?
- MediaDailyNews - Friday, Jan. 9, 2015
- It's 2015 -- Do You Know Where Don Draper Is?
- FCC Chair To Propose Redefining Broadband As 25 Mbps
- Broadband-Only Homes Accelerate Cable TV Declines
- Six Things You Won't Believe Happened At CES. #5 Is EVERYTHING!
- When The Mailbox Can Talk To The Toilet Seat
- Yahoo Stakeholder Starboard Pressures Mayer To Push AOL Merger
- TV/Digital Convergence Lags, But Key To Future
- Programmatic Brand Advertising's Mount Rushmore
- Coca-Cola To Cut 1,600-1,800 Jobs Worldwide; McD's Confirms U.S. Job Cuts Coming In Q1
- Facebook Upbeat About Video Success
- GoDaddy Names Initiative As Media Buy AOR
- Clear Channel UK Boss Predicts More Mobile-Outdoor Tie-Ups
- Market On Track For Higher Sales, Lower Incentives This Year
- IgnitionOne Focuses On Mobile, Finding Unattributed Conversions
- DDB Chicago Wins American Cancer Society Account
- No Trailblazers (Or Even Leaders) Among Wireless Brands
- MediaDailyNews - Thursday, Jan. 8, 2015
- Moonves: Big TV Networks Can Help Marketers Drive Consumers To Digital Platforms
- Terrorists Kill 12 At French Magazine 'Charlie Hebdo'
- Budweiser's Super Bowl Line-up Includes Puppies, Kings, And Pac-Man
- Real-Time With Randi Zuckerberg
- Major Restructuring At Saatchi & Saatchi
- CBS Radio Bows Play.it Podcast Network
- Nielsen Taps ESPN's Enoch As Audience Chief, Succeeds McDonough
- The Autonomous Future Of Media
- Mercedes-Benz Rides Into The Sunset (New Jersey's)
- Media/Tech Deals Dollar Volume Rises
- Microsoft Launches Cross-Platform Ads On MSN Apps
- Digital-Only Reps Push Uptick In Local Media Sales
- Online Returns Still Too Difficult, Per Retale Study
- CES And The Short Chevy Intro
- Reliance On Analytics To Grow As Data-Driven Marketing Drives Revenue, Report Says
- Intent-Based Marketing On The Rise: Yieldbot Passes 1 Billion User Sessions Milestone
- Entertainment 2015: Consumers Still Looking For The Right Price Points
- MediaDailyNews - Wednesday, Jan. 7, 2015
- Verizon CEO Rejects Rumors Of AOL Bid
- Intel Shows Google, Microsoft How To Build Tiny Wearables, Big Robots, Hovering Drones At CES
- Kimberly-Clark Explores The Next Big - And Smallest - Things In Consumer Tech
- Yahoo Wants To Buy A Cable TV Network: Would Network Want To Be Bought?
- CNBC Daytime To Drop Nielsen In Favor Of Cogent Reports
- Google Names Programmatic Video Marketplace Partners: Fox News, HGTV, Netflix On Board
- UHD Alliance Launches: TV Makers Enlist TV Producers
- At CES, Automakers Offer Huge Menu Of Technology, Real And Experimental
- Meredith Buys Native Advertiser Selectable
- New iHeartRadio Integrations Unveiled At CES
- WPP Takes Lead Role In $250 Million Syndicate Behind Newly Formed Bruin Sports Capital
- Data Management Remains Important For Marketers In 2015
- Forecast: Streaming Will Surpass Trad Pay TV
- 7-Eleven Names T3 Digital AOR
- Clarification: Hallmark Movies & Mysteries Newer Channel
- The Two Big Winners Of 2014: Streaming And Programmatic
- MediaDailyNews - Tuesday, Jan. 6, 2015
- CES: The Next New Gadget Is TV
- Sideswipes: What Will Matter This Year
- Havas, Universal Music Alliance Taps Behavioral Data For Insight Into Musical Tastes, Perceptions
- What's In Store For The Ad Tech Industry in 2015
- Dish To Debut Cloud-Based Sling TV
- Data Becomes CES Rising Star For Advertisers
- Millennials Put Premium On Digital Relationships
- Mobile's Best Brands: Walgreens, Home Depot, L'Oreal, Sephora
- The Cuban Evolution: Caribbean Marketers Need To Get Ready
- Hallmark Channels Register Solid Ad Gains
- AH Belo Buys 3 Marketing Cos.
- Ad Execs Shift From Hyping Booze-Fueled Good Times To Helping The Addicted
- Cable Best: College Football Playoffs Score 28M Viewers
- TBWA New York Gets A New CEO
- Former Cadreon Exec Lambertus Joins Mobile Video SSP Vdopia
- 'Variety' Sources: Yahoo, Scripps Acquisition Talks Never Happened
- MediaDailyNews - Monday, Jan. 5, 2015
- Disservice With A Smile
- Digital Media M&A Predicted To Pick Up Steam In 2015
- CES & the Future World of Connected Cars, Wearables & Commerce
- Fox News Sustains Cable TV Lead
- 5 New Year's Resolutions For Ad Tech
- Meet The First YouTube Stars Of 2015
- Snapchat Raises $500M, Capitalizes On Growth
- DVR Service Soars In U.S.
- Bing Predicts NFL Games, But Can It Predict Winning Super Bowl Ads?
- Allstate Warns Against Over-sharing With TV, Online Ads
- Forrester: Mobile Is The Anti-Channel
- Yahoo, Bing Search Services Back Up After Friday Outage
- Taco Bell To Give Away 1M Doritos With Mobile Orders in January
