MediaDailyNews Editions for April 2017
MediaDailyNews - Friday, April 14, 2017
Mediabrands Veteran Peter Mears Departs For Havas Media COO Role
The Reports Of TV's Death Have Been Greatly Exaggerated
Pop Network Pitches New Shows, 58 First-Time Advertisers
Google Searches Reveal Auto Trends
Google Debuts Style Ideas To Augment Fashion Searchs
NBA Regular Season Scores Higher Overall National TV Advertising
E-Sports Poised For Big Growth
Barker Named Branding, Media AOR For WaffleWaffle
Gamers Seek To Revive Class-Action Over Faceprints
QVC Pivots To Data-Driven Ecommerce
'Vanity Fair' To Introduce Paywall
USA Network Upfront Touts Returning Series
Publishers Seek To Create Their Own Marketing Cloud
Tribune Media Pulls Plug On Proposed Digital News Site
Can Technology Make The World Great Again?
MediaDailyNews - Thursday, April 13, 2017
Burger King TV Spot Triggers Google Home Voice Searches
Simulmedia Licenses Oracle Cloud, Enables Linear TV Ad Deals Based On Purchase Data
Security Attacks On DVRs, Connected Home Devices On The Rise
'Guardian' Launches VR Project About Babies
SpotX Integrates Third-Party, Proprietary Header Bidding Solutions
Snap-To-Shop Ads Hope To Drive Retail Sales
Possible Writer's Strike: Are Upfront/Scatter Markets In Danger?
Burger King's Whopper Of A Voice-Activated Misfire
MediaDailyNews - Wednesday, April 12, 2017
Americans Watched 44 Billion TV News Hours During First 99 Days
Is United Airlines (Expletive Deleted)? TV, Social Media Think So
SVOD Impact: Some Declines In Traditional TV
Ad Execs Steer Clear Of Trump Brand Endorsements, And Endorsing Trump's Brand
Facebook Urges Judge To Dismiss Class-Action Over Inflated Video Metrics
Big Brands Exit 'O'Reilly,' Direct-Response Advertisers Remain
'Atlantic' Erects Wall Against Ad Blockers
Twitter Partners With Third-Party Metrics Firms
Republicans Now Say FCC Should Police Broadband Privacy
An Entire Show Dedicated To Lampooning Trump
We're Becoming Intellectually 'Obese'
Instagram Relaunches Direct Messaging Service
PETA Billboards Promote Taco Bell's Vegan Options
Google Launches AutoDraw, Site Reaches Max Serving Capacity
Virool Addresses Mobile Market With New Vertical Video Exchange
Google Publishes Response To Gender Pay Gap Accusation
MediaDailyNews - Tuesday, April 11, 2017
Nielsen Launches National Out-Of-Home Reporting Service
National TV Ad Projection: Slight Decline, Media Stocks Up
Digital Out-Of-Home Group Bows Programmatic Standards
Carmichael Lynch Elevates Its Top PR Exec To President
Publicis, Forensiq Among Firms To Earn Certified Against Fraud Seal
Fahrenthold's Political Coverage Wins Pulitzer
Facebook Expands On Video Metrics In Page Insights
Entertainment Television In The Age Of Trump
Let's Play Ball: Sports Sponsorship Hits And Misses
Google Similar Image Search Launches For Mobile
Magazine App Texture Takes On Fake News
Advice For Fox News: Ease O'Reilly Out Already
Security Breach Triggers 156 Connected Sirens In Dallas
Users 46 To 60 View Mobile As Essential Tool
MediaDailyNews - Monday, April 10, 2017
FCC Chairman Readies Net Neutrality Repeal
Advertiser Perceptions Launches Portal: Expands Into General Ad Issues, Trends, Big Picture
'Dead' Weight: Analyst Downgrades AMC Networks, Stock Falls
Email List Prices Plummet In Worldata Index
GenerationVexed
Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad Ratings
Bob Guccione Jr. Is Back, This Time With A Lust For Digital
Aspartaming History: Pepsi, The 'Un-Woke' Cola
AMC Upfront Pitches All 5 Networks, Focuses On Unified Buying
Twitter Cofounder Sells Big Stake In Company, Invests Elsewhere
Last 2 Months Of TV Season, NBC Still Tops In Key Viewing
Report: Publicis Media Top New Business Winner In Q1
Viacom Nets Up Rush To Head Of 'Audience Science'
On Sarin And Cyberwar
News Corp Taps Jesse Angelo As Chief Of Digital Advertising Solutions
Microsoft Reveals Long List Of Data It Collects
MediaDailyNews - Friday, April 7, 2017
Unilever To Produce 30% Fewer Ads, Trim Agency Roster
OpenAP Seals TV Deals With Accenture, comScore And Nielsen
Google To Fact-Check, Flag 'Fake News' In Search Results
TRUSTe Settles Probe Over Children's Privacy Certifications
New Digital TV Services Continue To Spend More On TV Advertising
Nielsen Says 'Hello' To Artificial Intelligence
With Baby Dove, Unilever Wants #RealMoms To Talk Back
IPG Mediabrands Acquires Majority Stake in Finland's Virta
Oath: The New Coke Of The Ad Business
Facebook Launches AI Assistant M
Getting Next To Adjacency
Omnicom's Red Urban Appointed Digital And Social AOR For Heineken USA
Is YouTube Cancelling Low-Viewed Videos? Almost
Adobe Adds Another Brand-Safety Vendor To Its Advertising Cloud
Gen Z Favors Humor In Ads, Big On Cinema Ads
MediaDailyNews - Thursday, April 6, 2017
Google Inks Deal With comScore To Improve Brand Safety
Consumers Favor Brands Pulling Ads From 'O'Reilly' Show
'Math And Magic' Define Target/GroupM Agency Team Arrow
Twitter, Yelp, Other App Developers To Pay $5.3 Million Over Address Book Uploads
Scheppach's Matter More Working With Tapad To Model Reach, Frequency Across Devices
NBC To Air TV Commercials For Its Upfront Ad Business
NBC Depends On Scale, Partnerships To Navigate Media Landscape
Update: Pepsi Pulls Controversial Kendall Jenner Ad
TV Group ATSG Issues Guidelines For Ad, Data Targeting
Industry Groups Partner To Advance Security
Havas Strikes Alliance With China's Largest Agency Group
Programmatic: We Aren't The Bad Guys
Facebook Attacks Revenge Porn
FilmOn Wants Appeals Court To Reconsider Cable License Denial
When You Live By The Headline, You Die By The Headline
The World's Best Ad Campaign According To WARC: 'Share The Load'
News Corp. Boss Blasts Platforms On Real, Fake News
Audience Measurement Struggles To Keep Up With Changing Viewing Behavior
Lotame, Are You A Human Exclusive Partnership Scans For Bots Before Campaigns Run
MediaDailyNews - Wednesday, April 5, 2017
Departing 'O'Reilly Factor' Advertisers Now In Other Fox Shows
Poor-Quality Ads Cost U.S. Marketers $7.4 Billion
KSL Trustee: District Court Erred In Tossing Suit Against Liebowitz, Other Officers
3 Big Auto Brands Pull Ads From 'O'Reilly Factor'
P&G Is Right -- Digital Marketing Must Escape The 'Crap Trap'
Doner Gets Behind Equal Pay Movement, Conducts Audit Of Its Pay Practices
Verizon Takes Oath To Market, Creates Umbrella For AOL, Yahoo
Agency of the Future: Is There A Winning Formula?
Democrats Push FCC To Preserve Open Internet Rules
Upfront 2017: Where Is Your Data Coming From?
Brands Shuffle Content Departments, Create Anxiety For Marketers
I Mean, The Death Of Proper Storytelling Is Upon Us
Clarification: 'Fake News' Outlet Findings Based On Small Sample
Do Consultancy-Backed And Other Non-Traditional Agencies Lack Creativity?
Microsoft Debuts Sprinkles, Camera App With AI Software
DairyPure, Flonase Lead 2016 IRI Pacesetter Launches
LinkedIn Uses Member Data To Populate Mobile Lead-Gen Forms
Are You Biased? (It's A Rhetorical Question)
MediaDailyNews - Tuesday, April 4, 2017
Incoming 4As CEO Marla Kaplowitz Outlines Priorities, Challenges
Nearly Half Of Ad Execs Don't Know Or Care About Using 'Fake News,' Big Brands Most Prone
Is The Future Of Advertising The Six-Second Spot?
GroupM Execs Start One2One, Addressable TV Company
McCann Uncovers 'Truth In America'
Dentsu Aegis Network US Acquires Leapfrog Online, Joins iProspect
Roku Guarantees Audience Targeting For TV Advertisers
Media/Marketing Deals Slow In Q1
REI Takes On Femvertising With 'Force Of Nature'
AOL + Yahoo = Oath
Is A Quarter Of Snapchat's Users Viewing Ads Enough?
Correction: comScore Total Home Panel
FCC Changes Course On Broadband, Won't Force Charter To Compete
More Creative Executions Needed To Boost Ad Quality
Emotion Is Key Currency To Online Brand Building
Soda Wars Pop Up In MLB As Coke Reclaims Official Status From Pepsi
Monetizing Celebrity: Q&A With Limelight Media's Wendy Dutwin
MediaDailyNews - Monday, April 3, 2017
Media Consumption Of 2016 Political News: Strong Gains, Cable TV Soars
Media Companies Good To Stock Market, Local TV Gains
Effie Worldwide CEO Neal Davies Is Departing
GroupM Execs Start One2One, Addressable TV Company
Progressive Ad Council Suggests Progressive Marketing For American Brands
P.R. Wild Pitches, Spring 2017
Where's The Beef? The Preening De-Cleavage-ization Of Carl's Jr.
Meet The New Avnet: 'Sherpa' To IoT Innovators
Trump Team Detects Anti-Donald Bias In TV Dramas: Reports
Snap Updates Search Elements In Stories
USPS To Launch Informed Delivery Nationwide
The Healthcare System Is Broken And NMH 'Gets It'
New Targeting Feature Seeks To Identify All Devices Within A Household
Under Armour Expands PGA Tour Superstore Campaign
Gannett Dodges Video Privacy Claims -- For Now
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