MediaDailyNews Editions for December 2017
- MediaDailyNews - Thursday, Dec. 14, 2017
- Disney Acquires Bulk Of 21st Century: Streamlined 'Fox' Spin-Off Keeps Broadcast Assets, Fox News
- Fox To Air Live Ad For 'Greatest Showman' During 'Christmas Story' Special
- OTT Now 26% Of Video Ad Spend
- Ad/Marketing Execs Planning Zero Staff Cuts, But Tepid Hiring Too
- Brands Now Get The Right ROI From Digital
- T-Mobile To Enter Streaming Video Arena After Buying Layer3 TV
- Reddit, Microsoft Partnership Creates Intelligent Tools, Serves Content In Bing
- Microsoft Works To Make Bing The Strongest A.I. Company Offering
- Data-Infused TV Buying Is A Tricky Business
- iSpot Renews Deal With Vizio
- Will One-Click Purchase Ads Drive The Industry's Future?
- Redbox To Start On-Demand Video Service
- MediaDailyNews - Wednesday, Dec. 13, 2017
- Comcast Stock Up, Drops Fox Asset Pursuit
- No Moore: A Post-Analysis
- National TV News Gains Viewers
- IPG Takes Corrective Action At The Martin Agency
- Adam Grohs Out At SapientRazorfish After Sex Discrimination Complaints
- Conde Nast Uses Nielsen Data For Audience-Based Buying
- YouTube Adds 34 Markets To YouTube TV Service
- Yahoo Search Vets Launch Perform Media
- Will Pay TV Sports Fans Consider Cord-Cutting?
- Google Revises SEO Starter Guide
- Can Advertising Traverse Today's Cultural Divide?
- Programmatic Spending Up 23.5% In 2017
- MediaDailyNews - Tuesday, Dec. 12, 2017
- Verizon Makes Expanded $2.5 Billion NFL Deal For Mobile Streaming Games
- Google Automation Hits Media Bidding Glitch, Plans To Reimburse Advertisers
- Sports Media Rights Estimated To Hit $22B In 2021
- Got Gallegos? Milk Board Drops Goodby Silverstein After 25 Years
- Verizon's NFL Deal And Sports Streaming's Next Step
- Dentsu Aegis Wins Consolidated $400-Plus Million NA Creative And Media Assignment For Subway
- CNN's Great Big Story Taps Cook To Lead Global Ad Sales
- Digital Media Overtakes TV In Ad Revenues
- Forrester: Google Contributes Nearly 30% To Online Advertising Growth In Q3
- Bud Light Doubles Down on 'Dilly Dilly'; New Ad Promos Super Bowl Sweeps
- Bloomberg's TicToc Streaming Network To Launch Dec. 18
- The Prince And The Showgirl: USA Produces A Princess
- MediaDailyNews - Monday, Dec. 11, 2017
- IAB Asks Buyers, Sellers To Refrain From Duration Weights, Pending Consensus
- Fox Stock Dips As Disney Deal Looms
- The Smart Money Is On Ads.txt, Literally
- Report: YouTube To Try Again With New Music Subscription Service
- The No. 1 Trend For 2018: 'The Female Gaze'
- TV Of Tomorrow Offers Exciting, Dystopian Future
- Traditional Advertising Still Has Sway Over Consumers
- The Real Price Of Continuing To Use A Costing Model
- Video, Music Look To Meld Into All Entertainment Content Services
- Pro Publica Selects 7 Newsrooms For Investigative Initiative
- 'NYT' Boasts 3.5M Paid Subscriptions, Adds 3 Hires To Develop Audience Strategy
- MediaDailyNews - Friday, Dec. 8, 2017
- TV Stations' 2018 Forecast: Local Ad Dollars Rise 8%, Digital Up 10%
- MRC Releases Digital Audience Standard, Incorporates 'Duration Weighting'
- Bain Takes Control Of ADK, Tender Offer Completed
- Nexstar Buys Ad Tech Co. LKQD Technologies For $90 Million
- Accenture Puts A Number On Consumer Distrust: $756B
- A Brief History Of Internet Display Advertising -- And The People Who Hate It
- Savage To Step Down As Cannes Lions Chair
- Russians Are Out Of Winter Olympics -- Will U.S. Be Next?
- TAG Says Certification Program Reduces Fraud
- Is There A Cancer Growing Inside The Culture At The Martin Agency?
- Live Video Streaming Takes Back Seat To VOD Streaming
- Sling TV Adds Standalone Niche On-Demand Channels
- Our Candidate To Replace Matt Lauer: Al Roker
- ESPN Posts Total Audience Viewing Gains From Live Video Streaming/OOH
- MediaDailyNews - Thursday, Dec. 7, 2017
- AppNexus Classifies 'Fake News,' 'Viral Content' As Vectors For Ad Fraud
- Bing Ads Adds Oracle DMP Integration To Custom Audiences
- Data Spending To Hit $10 Billion This Year: IAB/DMA Report
- Midterms To Set Ad Spending Record, New Guerrilla Tactics Too
- Turner Signs Up For Nielsen SVOD Rating Service
- YouTube Reveals Top Trending Videos, Ads Of 2017
- Post-Lauer Sex-Harassment Survey Advises: Take Fast Action
- Big Digital Media Players Operate as 'Frenemies'
- M&M's To Return To Super Bowl, After 3-Year Hiatus
- Garbage Out, Garbage In: Can Publishing Poor Quality News Result in More Ad Fraud?
- McMahon Takes Over As President, ABC-Owned TV Stations Group
- Ziff Davis Buys 'Mashable,' Plans To Lay Off 50 People
- After Delay, Amazon Prime Video Added To Apple TV
- MediaDailyNews - Wednesday, Dec. 6, 2017
- 2018 Local Ad Spend To Top $151B
- YouTube Plans To Beef Up Human Moderators, Tighten Advertising Rules
- 'Time' Cover Story: The Silence Breakers
- Fox Sees Rapid Growth For TV Networks On Virtual TV Distributors
- DirecTV Now Hits One Million Subscribers, As AT&T Targets Competitors
- Former 4A's CEO Hill Launches Consultancy
- MDC Builds Secret Security Network
- TV Tunes In To People-Based Marketing, The Next Data-Driven Frontier
- Mondelez Launches Review Of Its $200 Million NA Media Assignment
- Trump Calls For 'Fake News' Contest, Fox Wins It
- Political Media Site Launches: Focuses On National, Local News, All Blue
- Video Viewing Strong, But Traditional TV Losing Ground
- Apple Search Ads Let Developers Pay Per Install
- CapitalG Leads Increase in Lyft Total Investment Of $1.5 Billion
- Google, Facebook Account For 84% Of Digital Investments, Excluding China
- Dish's Ergen Drops CEO Role, Retains Chairman Post
- MediaDailyNews - Tuesday, Dec. 5, 2017
- News Corp. Unveils Brand-Safe Premium Ad Platform
- Google Sends 60-Day Warning To App Developers, Brands
- Sorrell: 'Contain Any Enthusiasm' About 2018
- Discovery Takes Majority Stake In OWN
- Did Google Just Grow Up?
- Media Companies Aim To Build 'Addicts' With Direct-To-Consumer Video Services
- Complex Networks Promotes Video Execs, Teams With PopSugar For Branded Content
- Netflix To Resume 'House Of Cards' Final Season, As Company Moves To 50% Originals
- TV Companies Reject 'One-Brand' Hits
- European Cable TV Grows Modestly, Satellite Gains More
- IAB Announces Rising Star And Data Center Of Excellence Rockstars
- MediaDailyNews - Monday, Dec. 4, 2017
- Agency Forecasts: Look For Growth In The 4%-5% Range Next Year
- Patagonia To Challenge Trump Repeal Of Fed Protection Of Sacred Tribal Lands, Filing Suits
- Facebook Tests Pre-Roll Ads On Watch
- Programmatic Remains Primary Digital Growth Engine, Some Clouds Forming
- New Logo Taking On Fake News Could Help Adland Too
- OTT Churn Rates Pass 50%
- I Am Television Advertising, And I Have A Problem
- Video-Sharing Site Vidme Shutting Down
- Are Advertisers Concerned About Scandal-Tainted News Talent?
- Mobile Marketing Platform Swrve Jumping To OTT
- Legacy Media Companies Aim To 'Cut Through The Clutter' To Take On OTT Giants
- Trusted Media Brands Hit Record Digital Performance
- MediaDailyNews - Friday, Dec. 1, 2017
- Midterm 2018 Political Advertising To See Small Rise Over 2014
- Videa Sees Local TV Programmatic Gains, Nears Desired Scale
- Innovid Acquires Data Intelligence Firm Taykey
- Big Stock Day Gains, TV Stocks Flat
- Cory Stopped At 3, I Blast Past
- Adidas Puts Global Media Assignment In Review
- Mears Named CEO Of Havas Group Media
- Publicis.Sapient To Jettison Its Co-CEO Structure
- HBO CEO Says Company Is Evaluating Worldwide OTT Options
- Linda Yaccarino's Call To Fix TV Advertising And Its Measurement
- Suspect Political Ads Will Air On Digital in 2018 -- Is TV Any Safer?
- CNN Considers Turning 'Great Big Story' Brand Into OTT Network
- Time Inc Sells 'Sunset' Magazine
- How The Russians Will Bring Multicultural Marketing To Light
