With big political ads and Winter Olympics coming in 2018, local TV advertising from traditional over-the-air and digital advertising will climb 8% next year … Read the whole story
The Media Rating Council (MRC) this morning released its first-ever standard for digital audience measurement, which builds on the MRC's prior work on viewable … Read the whole story
The deal, confirmed early Thursday, ends a nearly two-decade-long and often contentious relationship between ADK and WPP, which had been ADK's single-largest shareholder, with … Read the whole story
LKQD will help Nexstar -- which has 170 stations in 100 U.S. markets -- add hyperlocal digital/mobile platforms for advertisers to target customers across … Read the whole story
Companies are facing a Catch-22 with customers, who are frustrated when brands fail to deliver relevant shopping experiences but who also are concerned about … Read the whole story
Jonathan Mendez, whose main claim to fame is that he was the founder and CEO of Yieldbot until October, has written a history of … Read the whole story
Ascential Events, operator of the Cannes Lions Festival, this morning announced Terry Savage will step down as chairman of the Festival of Creativity following … Read the whole story
On Thursday, White House Press Secretary Sarah Sanders said "no official decision has been made" on whether U.S. athletes will participate in the Winter … Read the whole story
The industry's Trustworthy Accountability Group anti-fraud initiative is effective at reducing traffic bots, according to a new study commissioned by the organization. Read the whole story
Maybe it's time for some radical surgery management-wise to repair a problem that's been going on for decades. Read the whole story
Consumers are turning to video-on-demand streaming, but they aren't buying into many live video-streaming platforms. A new study says that with the exception of … Read the whole story
CuriosityStream, an over-the-top streaming video service targeting viewers of documentary nature, science and space programming, is launching on Dish Networks' Sling TV platform, as … Read the whole story
Some observers say there is no one in particular who is "ready" or "qualified" to take on Lauer's job. Qualified? Ready? Two words: Al … Read the whole story
From September 25 though November 12 of this year, ESPN says live video streaming and out-of-home viewing has added 14% more audience overall to … Read the whole story