MediaDailyNews Editions for March 2018
MediaDailyNews - Friday, March 16, 2018
A+E Touts Female Storytellers At Upfront
Non-Scripted Content Is Big Ad Advantage For Discovery/Scripps
Publicis Media = 30% Of Total Revenue
Traditional Pay TV Loses 4% Subscribers In 2017, Virtual Pay TV Rises
Google, Facebook, Others Pitch In-App Ads' Brand Safety
Addendum: 'Filtered Bot Traffic' Defined
Going To The Movies? Why?
FEC Proposes New Rules For Online Ad Disclosures
26 Million Watch Amazon Prime, Internal Documents Show
TV Content Posts Strong Pre-Roll Ad Completions
Live TV Viewing Strong Among Millennials
IPG's Golin Unveils Its 'Have Her Back' Initiative
Battle Over A Tweet Could Reshape Online News
Marketers Embrace March Madness With Campaigns, Promotions
Rethinking Ratings: How Advertising, Programming Are Changing
MediaDailyNews - Thursday, March 15, 2018
Google Moves Aggressively Into In-App Ads, Launches Open Bidding
Video Ad Fraud Plummets, Ad Tech 'Vigilance' Cited
The Greatest Showroom On Earth
Reddit Launches Mobile Native Ad Unit
Mobile Video Tops 60% Of Video Plays Globally
Nielsen Finds Time Spent With Ad-Supported Content Remains Dominant, Stable
1 in 4 Regularly Delete Apps To Free Up Storage
First-price Auctions Aren't the Best Solution For Publishers Or Brands, Especially When It Comes To Video
comScore: Smart Speakers Represent New Threat To Brand Loyalty
Disney's Global Advertising Reports To New Direct-To-Consumer Business Segment
TAG Opens London Office
SVOD Rates Record 3-Year Uptick
Cryptocurrencies Suck, But Blockchain Could Give Brands Transparency
Nancy Dubuc Tapped As Vice CEO To Control Company's Destiny
MediaDailyNews - Wednesday, March 14, 2018
Google Releases Bad Ads Report: Pushes Trust, Safety
Google To Ban Cryptocurrency-Related Advertising In June
How Streaming Online TV Is Cutting Into Traditional TV Services
Consumers Find 360 Video 'Overwhelming,' Aren't Sure What To Do With It
Google Takes Search Data To YouTube, Targeting Custom Intent Audiences
Publicis Groupe Wins Bulk Of $390 Million Campbell Soup Advertising, Media Assignment
Time's Up Adland: Top Ad Women Partner With Group To Fight Harassment
Ovation Upfront Showcases The Power Of Art
OTT Services 'Will Need To Cooperate' To Achieve Advertising Scale
OpenX Posted Profitability In 2017
National CineMedia Shows Drop In Revenues, Lower Attendance
Trump Fires Via Media, Face-To-Face Boardroom Oustings Don't Apply
Ellie Awards Honor Mags Exploring Opioid Epidemic, Terrorism, International Crises
Our Parasocial Bond With Donald J. Trump
The Battle Against Ad Fraud: It's All About Performance
Data Turns REI's #OptOutside Social Cause Into Successful Online, Offline Campaign
Harris: Amazon Beats Rivals As Top U.S. Brand
What's The Dish? Ask The Richards Group
MediaDailyNews - Tuesday, March 13, 2018
AT&T Says Merger Will Boost Mobile Video, Create Targeting Opportunities
ESPN Taps AI Platform To Measure Programming
Ovation Upfront Showcases The Power Of Art
Church Of Scientology Launching OTT TV Network
Sling TV Launches Marketing Blitz
Apple Buys Texture, Makes Commitment To Quality Journalism
Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads Domain Name Goes Up For Auction
Uproxx Launches Programmatic Pre-Roll Video Product
TVSquared's Kevin O'Reilly Explains Digital TV Targeting Possibilities
Netflix Is 10 Years Old -- And TV Networks Are Playing Catch Up
The Problem With The Ad Tech Echo Chamber
MediaDailyNews - Monday, March 12, 2018
Network News Tops $4 Billion, Cable's Big 3 Get Even Bigger
NCAA's March Madness Scores Big TV Ads, But Records Slower Growth Than Rivals
Forecast: Pay TV Revenues, Subs Will Continue To Drop
Facebook Snags National Rights To Weekday MLB Games
Want Prime Results, Without Prime-Time Pricing? Download Merkle's 'Amazon Playbook'
Fox's Two-Minutes-Per-Hour Ad Plan: The TV Times They Are A-Changin'
String Theories: Snopes For Dopes
MIT Researchers: 'Lies Spread Faster Than Truth'
Lifetime Value (Or Any Part Of It)
Comcast Promotes Paralympic Sponsorship, Assistive Technologies
If People Love Fake News, Should Marketers Care?
Ebiquity Is Most Used Adviser By Advertisers In Auditing Services Space
Television's Marketing Problem
MediaDailyNews - Friday, March 9, 2018
Traditional Pay TV Loses Big In 2017, New Digital Services Growing
'Great Big Story' Launches Brand Campaign
'NYT' Launches Branded Campaign Ads Focused On Women's Untold Stories
YouTube TV Expands Marketing Deal With MLB
International Women's Day: Brands Dodge Hypocrisy Bullets
Sinclair Anchors Forced To Read Anti-Media Promo Scripts
Will Your Clicks Put Your Dad Out Of Work?
Book Report, Both Figuratively And Literally
HTC Readies Vive Virtual Reality For SXSW
Mondelez Conducting Global Media Agency Review
Celebrating Women: What Influences Millennials To Spend
VAB Taps Leff To Head Marketing & Communications
NBC Is Tops For 18-49, Total Seasonal Viewers
Report: Steady Audience Magazine Numbers, Shift in Media Mix
Even Netflix Is Embracing Vertical Video
The Block Chain Gang
Falco To Retire From Univision, After IPO Withdrawal
MediaDailyNews - Thursday, March 8, 2018
How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad Unit
Discovery Eyes Direct OTT Offering, Legacy TV Firms Lock In Streaming Strategies
Q4 TV Affiliate/Retrans Revenues Up, National Ads Down
Agencies Tap Into Internal Creativity For Women's Day
Most Ad Execs Eschew Political 'Activism,' What Happens When You Can't Avoid It?
Syndie Shows Record Uptick, 'Jeopardy' 5% Higher
Kantar Media Enters E-Commerce With Focus On Amazon Paid Search
New Hulu Ad Unit Lets Consumers Buy Through Their Remote
A Day In The (Media) Life Of An American Woman
Newspapers' Next Strategy: A Push To Find TV Carriage-Fee Model
Penske Acquires SheKnows Media, Broadens Base To Embrace Women's Site
SourceMedia Introduces Branded Content, Native Ad Options
Facebook Tops YouTube In Branded Video Space
FCB Forms Health, Consulting Units
MediaDailyNews - Wednesday, March 7, 2018
Fox To Dramatically Cut Prime-Time Ads, Increase Brand Content
Taboola Projects $1 Bil In 2018: Cites Expanded Reach, Self-Serve Platform
CBS Will 'Double Down' On Original OTT Content To Take On Netflix
Google To Cancel Inactive AdWords Accounts
TV Nets Cut Ad Time, And Time-Shifting May Be To Blame
Adobe Rebuilds Advertising Cloud Search
Why NewsGuard, Aimed At Fighting Fake News, Won't Work
Grassroots Political Activism Looks Sustainable, Likely Factor For Midterms
The Age of Local: The New Marketing
WeWork Acquires Conductor, Content Marketing And SEO Firm
'The Infatuation' Buys 'Zagat,' Teases Return Of Iconic Guides
Nickelodeon Adds Augmented Reality To Mobile Properties
Did YouTube Just Step Up On Brand Safety? Finally?
MediaDailyNews - Tuesday, March 6, 2018
Nielsen Launches Forecast Tool To Enhance Ad Targeting
Oscars Hit Record Low, National Ad Revenues Slightly Up
LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement
The 500 Scripted Series Universe
Tru Optik, ZypMedia Partner With Sinclair On Local OTT Marketplace
Brill, Crovitz Launch NewsGuard To Rate Sources, Fight Fake News
Madison Avenue's Glass: Literally Half Empty -- Or Full -- Depending On Your Perspective
Pricier Ads Could Rule TV Upfront
Stunted Growth For Adland In 2017
SapientRazorfish, Spark Foundry Win Global Marriott Media
MPA Rates Top Magazines With Largest Monthly Audiences Cross-Platform
MediaPost Names Best In Auto Marketing
Oscar Post-Mortem: Oldest Star In the Room Outshone Everyone
The Media Crystal Ball
YouTube Most Popular Social Media Service
Which Native Ad Units Perform Best
ESPN Names Digital Disney Vet Pitaro Permanent Chief
UK OOH Firm Talon Expands to U.S.
MediaDailyNews - Monday, March 5, 2018
Toyota, Saatchi Build Electronics Into Print Ad With New Car Smell, LiveRamp Measure TV Ad Impressions Against Digital Segments
Viacom CEO Pulls Back Curtain On Upcoming OTT Service
String Theories: False 'False Flags,' Florida Fishiness
Agencies, Brands Out In Force Celebrating Women
Lexus To Consumers: VR Can't Replace Thrills Of A Real Test Drive
3Q Digital Goes Independent, Founder Leads Buyback From Harte Hanks
Russians Manipulate More Media - The Guessing Begins
A Few Oscar Ads Took Home Plaudits Of Their Own
Apple Hires Guerra To Lead Latin American Video Efforts
'Good Girl' Vs. 'Good Doctor': NBC, ABC Both Claim Victory
Kenshoo Takes An Oath To Remain Native; Search Marketers Outline Top Goals
« Previous Entries
Next Entries »