MediaDailyNews Editions for March 2018
- MediaDailyNews - Friday, March 16, 2018
- A+E Touts Female Storytellers At Upfront
- Non-Scripted Content Is Big Ad Advantage For Discovery/Scripps
- Publicis Media = 30% Of Total Revenue
- Traditional Pay TV Loses 4% Subscribers In 2017, Virtual Pay TV Rises
- Google, Facebook, Others Pitch In-App Ads' Brand Safety
- Addendum: 'Filtered Bot Traffic' Defined
- Going To The Movies? Why?
- FEC Proposes New Rules For Online Ad Disclosures
- 26 Million Watch Amazon Prime, Internal Documents Show
- TV Content Posts Strong Pre-Roll Ad Completions
- Live TV Viewing Strong Among Millennials
- IPG's Golin Unveils Its 'Have Her Back' Initiative
- Battle Over A Tweet Could Reshape Online News
- Marketers Embrace March Madness With Campaigns, Promotions
- Rethinking Ratings: How Advertising, Programming Are Changing
- MediaDailyNews - Thursday, March 15, 2018
- Google Moves Aggressively Into In-App Ads, Launches Open Bidding
- Video Ad Fraud Plummets, Ad Tech 'Vigilance' Cited
- The Greatest Showroom On Earth
- Reddit Launches Mobile Native Ad Unit
- Mobile Video Tops 60% Of Video Plays Globally
- Nielsen Finds Time Spent With Ad-Supported Content Remains Dominant, Stable
- 1 in 4 Regularly Delete Apps To Free Up Storage
- First-price Auctions Aren't the Best Solution For Publishers Or Brands, Especially When It Comes To Video
- comScore: Smart Speakers Represent New Threat To Brand Loyalty
- Disney's Global Advertising Reports To New Direct-To-Consumer Business Segment
- TAG Opens London Office
- SVOD Rates Record 3-Year Uptick
- Cryptocurrencies Suck, But Blockchain Could Give Brands Transparency
- Nancy Dubuc Tapped As Vice CEO To Control Company's Destiny
- MediaDailyNews - Wednesday, March 14, 2018
- Google Releases Bad Ads Report: Pushes Trust, Safety
- Google To Ban Cryptocurrency-Related Advertising In June
- How Streaming Online TV Is Cutting Into Traditional TV Services
- Consumers Find 360 Video 'Overwhelming,' Aren't Sure What To Do With It
- Google Takes Search Data To YouTube, Targeting Custom Intent Audiences
- Publicis Groupe Wins Bulk Of $390 Million Campbell Soup Advertising, Media Assignment
- Time's Up Adland: Top Ad Women Partner With Group To Fight Harassment
- Ovation Upfront Showcases The Power Of Art
- OTT Services 'Will Need To Cooperate' To Achieve Advertising Scale
- OpenX Posted Profitability In 2017
- National CineMedia Shows Drop In Revenues, Lower Attendance
- Trump Fires Via Media, Face-To-Face Boardroom Oustings Don't Apply
- Ellie Awards Honor Mags Exploring Opioid Epidemic, Terrorism, International Crises
- Our Parasocial Bond With Donald J. Trump
- The Battle Against Ad Fraud: It's All About Performance
- Data Turns REI's #OptOutside Social Cause Into Successful Online, Offline Campaign
- Harris: Amazon Beats Rivals As Top U.S. Brand
- What's The Dish? Ask The Richards Group
- MediaDailyNews - Tuesday, March 13, 2018
- AT&T Says Merger Will Boost Mobile Video, Create Targeting Opportunities
- ESPN Taps AI Platform To Measure Programming
- Ovation Upfront Showcases The Power Of Art
- Church Of Scientology Launching OTT TV Network
- Sling TV Launches Marketing Blitz
- Apple Buys Texture, Makes Commitment To Quality Journalism
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads
- ImpeachTrump.com Domain Name Goes Up For Auction
- Uproxx Launches Programmatic Pre-Roll Video Product
- TVSquared's Kevin O'Reilly Explains Digital TV Targeting Possibilities
- Netflix Is 10 Years Old -- And TV Networks Are Playing Catch Up
- The Problem With The Ad Tech Echo Chamber
- MediaDailyNews - Monday, March 12, 2018
- Network News Tops $4 Billion, Cable's Big 3 Get Even Bigger
- NCAA's March Madness Scores Big TV Ads, But Records Slower Growth Than Rivals
- Forecast: Pay TV Revenues, Subs Will Continue To Drop
- Facebook Snags National Rights To Weekday MLB Games
- Want Prime Results, Without Prime-Time Pricing? Download Merkle's 'Amazon Playbook'
- Fox's Two-Minutes-Per-Hour Ad Plan: The TV Times They Are A-Changin'
- String Theories: Snopes For Dopes
- MIT Researchers: 'Lies Spread Faster Than Truth'
- Lifetime Value (Or Any Part Of It)
- Comcast Promotes Paralympic Sponsorship, Assistive Technologies
- If People Love Fake News, Should Marketers Care?
- Ebiquity Is Most Used Adviser By Advertisers In Auditing Services Space
- Television's Marketing Problem
- MediaDailyNews - Friday, March 9, 2018
- Traditional Pay TV Loses Big In 2017, New Digital Services Growing
- 'Great Big Story' Launches Brand Campaign
- 'NYT' Launches Branded Campaign Ads Focused On Women's Untold Stories
- YouTube TV Expands Marketing Deal With MLB
- International Women's Day: Brands Dodge Hypocrisy Bullets
- Sinclair Anchors Forced To Read Anti-Media Promo Scripts
- Will Your Clicks Put Your Dad Out Of Work?
- Book Report, Both Figuratively And Literally
- HTC Readies Vive Virtual Reality For SXSW
- Mondelez Conducting Global Media Agency Review
- Celebrating Women: What Influences Millennials To Spend
- VAB Taps Leff To Head Marketing & Communications
- NBC Is Tops For 18-49, Total Seasonal Viewers
- Report: Steady Audience Magazine Numbers, Shift in Media Mix
- Even Netflix Is Embracing Vertical Video
- The Block Chain Gang
- Falco To Retire From Univision, After IPO Withdrawal
- MediaDailyNews - Thursday, March 8, 2018
- How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad Unit
- Discovery Eyes Direct OTT Offering, Legacy TV Firms Lock In Streaming Strategies
- Q4 TV Affiliate/Retrans Revenues Up, National Ads Down
- Agencies Tap Into Internal Creativity For Women's Day
- Most Ad Execs Eschew Political 'Activism,' What Happens When You Can't Avoid It?
- Syndie Shows Record Uptick, 'Jeopardy' 5% Higher
- Kantar Media Enters E-Commerce With Focus On Amazon Paid Search
- New Hulu Ad Unit Lets Consumers Buy Through Their Remote
- A Day In The (Media) Life Of An American Woman
- Newspapers' Next Strategy: A Push To Find TV Carriage-Fee Model
- Penske Acquires SheKnows Media, Broadens Base To Embrace Women's Site
- SourceMedia Introduces Branded Content, Native Ad Options
- Facebook Tops YouTube In Branded Video Space
- FCB Forms Health, Consulting Units
- MediaDailyNews - Wednesday, March 7, 2018
- Fox To Dramatically Cut Prime-Time Ads, Increase Brand Content
- Taboola Projects $1 Bil In 2018: Cites Expanded Reach, Self-Serve Platform
- CBS Will 'Double Down' On Original OTT Content To Take On Netflix
- Google To Cancel Inactive AdWords Accounts
- TV Nets Cut Ad Time, And Time-Shifting May Be To Blame
- Adobe Rebuilds Advertising Cloud Search
- Why NewsGuard, Aimed At Fighting Fake News, Won't Work
- Grassroots Political Activism Looks Sustainable, Likely Factor For Midterms
- The Age of Local: The New Marketing
- WeWork Acquires Conductor, Content Marketing And SEO Firm
- 'The Infatuation' Buys 'Zagat,' Teases Return Of Iconic Guides
- Nickelodeon Adds Augmented Reality To Mobile Properties
- Did YouTube Just Step Up On Brand Safety? Finally?
- MediaDailyNews - Tuesday, March 6, 2018
- Nielsen Launches Forecast Tool To Enhance Ad Targeting
- Oscars Hit Record Low, National Ad Revenues Slightly Up
- LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement
- The 500 Scripted Series Universe
- Tru Optik, ZypMedia Partner With Sinclair On Local OTT Marketplace
- Brill, Crovitz Launch NewsGuard To Rate Sources, Fight Fake News
- Madison Avenue's Glass: Literally Half Empty -- Or Full -- Depending On Your Perspective
- Pricier Ads Could Rule TV Upfront
- Stunted Growth For Adland In 2017
- SapientRazorfish, Spark Foundry Win Global Marriott Media
- MPA Rates Top Magazines With Largest Monthly Audiences Cross-Platform
- MediaPost Names Best In Auto Marketing
- Oscar Post-Mortem: Oldest Star In the Room Outshone Everyone
- The Media Crystal Ball
- YouTube Most Popular Social Media Service
- Which Native Ad Units Perform Best
- ESPN Names Digital Disney Vet Pitaro Permanent Chief
- UK OOH Firm Talon Expands to U.S.
- MediaDailyNews - Monday, March 5, 2018
- Toyota, Saatchi Build Electronics Into Print Ad With New Car Smell
- iSpot.tv, LiveRamp Measure TV Ad Impressions Against Digital Segments
- Viacom CEO Pulls Back Curtain On Upcoming OTT Service
- String Theories: False 'False Flags,' Florida Fishiness
- Agencies, Brands Out In Force Celebrating Women
- Lexus To Consumers: VR Can't Replace Thrills Of A Real Test Drive
- 3Q Digital Goes Independent, Founder Leads Buyback From Harte Hanks
- Russians Manipulate More Media - The Guessing Begins
- A Few Oscar Ads Took Home Plaudits Of Their Own
- Apple Hires Guerra To Lead Latin American Video Efforts
- 'Good Girl' Vs. 'Good Doctor': NBC, ABC Both Claim Victory
- Kenshoo Takes An Oath To Remain Native; Search Marketers Outline Top Goals
