MediaDailyNews Editions for August 2021
MediaDailyNews - Tuesday, Aug. 31, 2021
Few Clients, Agencies Eyeing Alternatives To Traditional RFP Process
Space No Longer The Final Frontier: Dentsu Enables You To Travel There Via Your Phone
NFL Adds Sportsbooks Deals For New TV Season
Sports Betting Ops Ramp Up National TV Messaging As NFL Season Kicks Off
Small Businesses Boosting Digital Ad Spend, But Not Seeing Benefits
Vanilla Sky -- And Beyond
Trust In News Outlets Falls To Recent Low, Especially Among Republicans
Google Could Pay Apple $15B To Keep Its Search Engine The Default On Safari
Former PMI Execs Launch Agency Dedicated To Clients In Highly Regulated Industries
DoubleVerify Acquires Ad Verification Firm Meetrics, Offers New Ad Transparency Score
MediaDailyNews - Monday, Aug. 30, 2021
Is The RFP Process Broken? Most Clients And Agencies Think So
Why Did The Advertiser Cross The Road?
Consumers Want Personalized Content, Research Suggests Brands Are Having Trouble Delivering It
Amazon Advertising Spurs Growth Of Dedicated Agencies
New Hulu Drama is Tailor-Made For An Anxious Age
ESPN Aims For $3 Billion In Sports Wagering Licensing Deals: Report
Artificial Lack Of Intelligence
Cinema Ad Net NCM Taps Tunick As First CMO
IBM Watson, Reelgood Offer NBCU New Measurement Proposals
MediaDailyNews - Friday, Aug. 27, 2021
Havas Asserts Tech Sovereignty, Forms Entity To Build It For Clients
FCB, Spotify Launch 'Playlist' Campaign Targeting CMOs
TikTok Tests Longer Video, More Options For Advertisers
New 'Turner & Hooch' Series Is A Doggone Pleasure
NBC Wants Measurement 'Independence' - Now Define It
Forecast: 2022 Midterm Political Ads To Hit $7.8 Billion; Broadcast TV Up 30% To $3.8 Billion
Report: Ads From Major Platforms, Brands Support Piracy -- And Apps Are Now Driving The Threat
The Surge In Retail Ad Platforms, Demystified
How Do You Beat The 7-38-55 Rule When Working Remotely?
Apple Settles Antitrust Battle, Will Pay $100 Million And Revise App Store Policies
MediaDailyNews - Thursday, Aug. 26, 2021
Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Are Local Advertisers Growing Too Reliant On Digital? Agencies Think So
Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Fox Corp. Doubles Down On Blockchain, Invests In Content Distribution Platform
Americans More In Favor Of Government And/Or Tech Restricting False Info Online
Appreciating 'Ted Lasso': Are We 'Two Tents' To Be Rom-Communists?
Netflix To Hype Fall Lineup With 1st Livestreamed Global Fan Event
Axel Springer To Acquire 'Politico,' 'Protocol,' Edit Team Remains In Place
MediaDailyNews - Wednesday, Aug. 25, 2021
Comscore Seizes On Nielsen Debacle, Expedites MRC TV Audit
Report Reveals Incessant 'API' Updates Draining Marketer, Agency Resources
4A's Creates Agency Review Participation Agreement
P&G Says 'Objective' Media Metrics Needed, Most NBCU Data Partners Submit RFPs
Vizio Ads Post More Than $100 Million In Upfront Deals
Facebook Prevails In Battle Over Housing Ads
U.S. Space Force Debuts Recruitment Campaign
Cesar Millan's Understanding Of Dogs Is Wondrous To Behold
'The Washington Post' Is Expanding Its TikTok Team, App Reaches 1M Followers
Trump Seeks Court Order Forcing YouTube To Restore Channel
Paying For Content And Experiences - But Not Always Media Ones
MediaDailyNews - Tuesday, Aug. 24, 2021
Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
NBCU Seeks Nielsen 'Independence,' Sends RFPs To 50+ Potential Suppliers
Outfront Media, Biden Administration, Others Urge Court To Reinstate Curbs On Digital Signs
OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTB
Google And New Mexico Reach Settlement Over Children's Privacy
What Nielsen MRC Accreditation Hiatus Means for Advertisers - Not Much
TV Beer Spending Soars Nearly 50% YOY
D2C Brands Rev Up Ad Spending, Especially On TV
Latest Streamer-Wireless Tie-In Deal: Apple TV+ and T-Mobile
Marketers And Funnel Vision
New Era At Accenture Interactive As Droga Is Poised To Take The Reins
Recovery In Ad Spending Mostly Lifts Digital Sales
Major Events Boost TV News Viewership, Advertising Follows
Vehicle Reveals Continue Without New York Auto Show
MediaDailyNews - Monday, Aug. 23, 2021
Anglo Ad Markets Surge 52% During Q2, 25% in First Half
More 'Jeopardy' Drama: Mike Richards Departs, Ken Jennings Seen As Front-Runner
'Jeopardy!' Twists And Turns Make For A Fascinating TV Story
The Talibrand, New And Improved
New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
Spirits Conjure 'The Walking Dead,' 'The Hype'
Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
Facebook Squelched An Earlier, More Negative, Content Report
Summer Theatrical Business Slowly Improves, 'Free Guy' Tops For Second Week
WPP Acquires AI Specialist Satalia, Aligns It With WT Commerce
Public Willingness To Restrict Online Freedom Is Worrisome
Nexstar Acquires 'The Hill' For $130 Million
What If Today's Ad Strategies Are All Wrong?
Nick Davatzes, Founder Of A+E Networks, History Channel, Dies At 79
YouTube Surpasses 2 Million Creators In Monetization Program
ViacomCBS Cancels VidCon For 2nd Consecutive Year Due To COVID
Twitter's Newsletter Subscribe Button Is Live - For Some Users
MediaDailyNews - Friday, Aug. 20, 2021
Ad Market Expands 43% In July, Smaller Categories Outpace Top 10
GM Partners WIth AT&T To Increase 5G Connectivity In Vehicles
Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding
Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
You Won't Learn Anything New From This College Comedy
FTC Bulks Up Antitrust Complaint Against Facebook
Facebook Critics Cheer FTC's New Antitrust Case
AT&T Offers Ad-Supported HBO Max Free To Cricket Wireless Unlimited Users
Media Measurement Market Fragmenting Just Like Media Consumption
Survey: Best Pandemic-Era Brands See Netflix, Amazon, Apple In Top 5
MediaDailyNews - Thursday, Aug. 19, 2021
Catalina Solves Real-Time Attribution In Physical World, Measures Out-Of-Home Sales Lift
Advertisers Beef Up Claims Against LinkedIn Over Inflated Metrics
Facebook Reports Content Improvement, Concedes 'There Is No Perfect Here'
Incredible Story Of How Cher Saved A Suffering Elephant
Climate Change For TV: Banning TV Fossil-Fuel Ads
Pope Francis Stars In Ad Council's Latest PSA For COVID-19 Vax
P&G's Always Teams With Thrive Global To Launch Period-Tracking App
Nielsen's New Gauge Metric: Streaming TV Rises, Cable Loses Ground In July
The Mobile Medium Is Not The Message: It's Much, Much More
Fox News Media Requires Workforce To Report Vaccination Status
Rachel Maddow's Court Victory Bodes Well For Right-Wing Media
Jonah Gitlitz, Former DMA Head, Dies At 92
Michael Moore To Publish Newsletter With Substack
MediaDailyNews - Wednesday, Aug. 18, 2021
Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad Buys
Twitter Tests Feature That Lets Users Call Out Misinformation
Agency Study Shows TikTok Now Ranks Fourth Among Local Shops
2022 Midterm Ad Spending Projected To Hit $8.9B
Facebook, TikTok, Twitter, YouTube Make Separate Rules On How To Address Taliban Content
Walmart Shows Strength, Amazon Just Dethroned It
Attacks On 'Long Island Medium' 9/11 Special Are Unfair
Bounteous Names Heads Of Media And Customer Marketing
Social Media Reflects Rights Vs. Obligations Split
Summer Entertainment Prime-Time Viewing Down 3% In Nielsen L3 Metric, 'America's Got Talent' Dominates
It's 2021: The Metaverse, Having To Wear Pants Again
Bloomberg Names Soo Kang As Global Chief Of Media Distribution
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