MediaDailyNews Editions for August 2021
- MediaDailyNews - Tuesday, Aug. 17, 2021
- Talon Unveils Unified OTT/Out-of-Home Media Buys
- For Whom The Buck Stops
- Hudson MX Bolsters Client Service Team With Former Senior Media Agency Execs
- Google Fights Ohio AG's Attempt To Impose Common Carrier Rules On Search
- Brian Lesser's InfoSum Raises New Sum: Round Brings Total Funding To Date To $90M
- New Hulu Drama Is Tailor-made For An Anxious Age
- Paying More For Less, Can Nielsen Still Measure TV, And Other Things That Make You Go Hmmm...
- Facebook Digital Ads One Year After A Public Breakup
- Facebook Ad Fraud Shook Karina Rabin's Small Business
- Google Reportedly Readies Update To Incognito Mode Privacy Disclaimers
- Walton Isaacson Taps VMLY&R's Trejo As Exec Creative Director, Publicis' Price As Digital Media Chief
- ViacomCBS To Sell CBS HQ Black Rock For $760 Million
- MediaDailyNews - Monday, Aug. 16, 2021
- Disney's Theater-Exclusive 'Free Guy' Hits $28M On Opening Weekend
- Nielsen Can Take A 'Hiatus,' But TV Market, Upfronts Move On
- Hyundai Sponsors Outfest, Creates LGBTQ Spot
- Big News This Morning: The Utterly Predictable Collapse Of Long-Term Media Perspective
- RIP Josephine The Plumber: Remembering Jane Withers
- Older TV Viewers Also Gravitate To AVOD
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
- Ready Or Not, It's Time To Create A Vaccine Policy For Your Agency
- Climate Change, Pandemics, Terror Attacks: Focusing On What Really Matters
- Nickoria Johnson Elevated To Chief Diversity Officer At Omnicom's Credera
- HBO Rushing To Replace Max's Troubled CTV Apps
- MediaDailyNews - Friday, Aug. 13, 2021
- Walmart U.S. Media Account Returns To Publicis Groupe
- MRC: Nielsen 'Hiatus' Requires Approval
- Apiary Capital Acquires Majority Stake in MediaSense
- Automakers Gather For Monterey Car Week
- Facebook Sued Over 'Scam Ads'
- Omnicom's Credera Unveils Amazon COE
- Disney's Hulu Sees Unexpected Gains In Ad Revenue, Disney+ Outperforms
- With Real Hosts In Short Supply, 'Jeopardy!' Producer Grabbed Job
- Apple Faces Growing Criticism Over Smartphone Scanning Plan
- Why I Don't Love Slack Like I Used To
- Global Streaming Rose 13% In Q2, With A 46% Uptick For Smart TVs
- Are Viewers Still Watching TV Shows On Mobile?
- MediaDailyNews - Thursday, Aug. 12, 2021
- Nielsen Puts National Ratings Accreditation On 'Hiatus'
- Instagram Shop Tab Ad Test Demonstrates Changes In Ecommerce
- Dentsu Returns To Growth In Q2
- Bill Would Require Google, Apple To Allow App 'Sideloading,' Outside Payment Systems
- Sony Picks 'Jeopardy!' Hosts: Their Own Exec Producer, Mayim Bialik
- Model B Creates Way To Identify Audiences To Target Through Search, Social
- Mailchimp In Play: Firm Reportedly Explores Sale Options, With $10 Billion-Plus Valuation
- It's The Battle Of The Streamers: SVOD Vs. AVOD
- HBO, Max To Exit Amazon Prime Video Channels In Q3
- Screensavers Used To Perpetrate $6M Per Month In CTV Ad Fraud
- TransUnion: Fraud Rose Nearly 17% Globally As Internet Use Grows
- CTV Commands A 35% Share Of Q2 Video Ad Impressions
- Did Anyone Watch The Olympics?
- Are Viewers Still Watching TV Shows On Mobile?
- Nauseous Condition Afflicts Comedian's New Food Show
- MediaDailyNews - Wednesday, Aug. 11, 2021
- Google Ads To Block Targeting Based On Age, Gender, Interests For Kids
- Samba TV Starts SambaID Identifier To Measure Campaigns
- Automakers Spend Big On Olympics TV Ads
- Facebook Allows Republican Fundraising Ads Falsely Linking COVID Surge To Migrants
- NBCU Telemundo Forms Hispanic Streaming Unit
- Firefox Beefs Up Cookie Deletion Capabilities
- WarnerMedia Looks To Sell TMZ To Fox: Report
- CNBC Show 'Money Court' Is Pitch-Perfect Companion To 'Shark Tank'
- Exploring The Many Facets Of OTT
- Salesforce Launches Content Streaming Service: Salesforce+
- Convicts' New Purpose Practice Helps Clients Address Their 'Why'
- Why is Everthing Now 'Unprecedented'?
- Advertising's Hybrid Future: Why Outsourcing Is Here to Stay
- Did NBC Earn Promo Value From Tokyo Olympics?
- MediaDailyNews - Tuesday, Aug. 10, 2021
- In-Theater Ad Network NCM Concerned About 2021 Ad Revenues
- Veteran Ad Beat Reporter Larissa Faw Dies At 43
- Comscore Sees Weak Q2 Revenues, Lower-Than-Expected Hikes For 2021
- Report Finds Media-Sponsored Agencies Reach 'Saturation Point,' Digital Shops Poised To Explode
- SXM Media Launches Agency-Focused AQ Academy
- GroupM, Hivestack Forge Alliance In Singapore
- Trade Desk Doubles Q2 Revenues, Sees Strong CTV Growth
- 'Fortune' Auctions NFT Tied To Crypto Cover Story
- NBCU Tokyo Olympics: Prime-Time Viewership Down 42% From 2016 Rio Games
- AMC To Screen 2022 Warner Bros. Films For 45 Days Prior To Streaming Debuts
- Lawmakers Question Facebook Over Shutdown Of NYU Political Ad Research
- Best Buy Signs On To Criteo's Retail Media Network
- 'The Plane' Truth: New 'Fantasy Island' Is Unlike The Old One
- Evolution of UGC: From MTV To TikTok
- Identity Resolution In An Ad World Constantly Changing: Report
- MediaDailyNews - Monday, Aug. 9, 2021
- Comscore To Offer Deduped CTV Measurement Across YouTube, YouTube TV
- Post-COVID 'Normalcy' Hammers TV Network News Trust, Biden's Too
- Fox Adds National TV Measurement With Comscore
- Why The Ad Industry Needs More Of A Collective Consciousness
- New Malvertising Threat Targets In-Home, Network-Based IoT Devices
- Lives Of Native-American Teens Are Hopelessly Sad In 'Reservation Dogs'
- Havas Media Taps Kell As UK Chief Data And Product Officer
- 30 Years Ago 'Median Age' Became A Thing
- Deloitte Digital Hires Kenny Gold As First Head of Social, Content + Influencer
- VaynerX Names Vining Its First Chief Diversity Officer
- GroundTruth Develops Weather Triggering For CTV Following MRC Accreditation
- Performance Marketing Focus Remains On Video, Search
- CTV Ad Loads Are Important, But Not The Whole Ball Game
- Roku, Netflix Get Reality Check In Pandemic Aftermath
- Bloomberg Media, 'Ebony' Team Up For Multiplatform Content To Promote Equality
- Movie Studios Continue To Ramp Up National TV Spending, 'Suicide Squad' Underwhelms In Box Office
- MediaDailyNews - Friday, Aug. 6, 2021
- Americans Say Media's Crisis Coverage Causes Them To Stockpile Products
- Havas Appoints Janus Global Head Of Data For Havas CX
- TV Ad Load Spikes 6% In Q2, With A+E On Top, Disney At The Bottom
- Some Display Ad Spend Supports Misinformation Sites
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
- Criteo Tests Google FLoC, Crosses Paths With Yandex Trials
- Celebrity Antics On 'Ellen' Morph Into Game Show For NBC
- Fox Corp: No High-Cost Tubi Programs, Ad Revenue 40% Higher To $982 Million
- GroupM Rebounds (And Then Some) In The First Half Of 2021
- Will Streaming TV Usage Equal Linear TV By Next Year?
- Roku Q2: 1.5 Million More Monthly Users, But Streaming Hours Decline 6%
- Team One Appoints Priya Chief Data Officer
- People V. Ad Platforms
- Time For Another Rant: Dear Digital D2C Marketers
- MediaDailyNews - Thursday, Aug. 5, 2021
- Brainlabs Acquires Programmatic Agency MediaNet To Bolster North American Expansion
- Consumer Location Data Tracker Ground Truth Granted MRC Accreditation
- Comscore Adds Captivate To New Out-of-Home Measurement Service
- Google Brings Back Cryptocurrency Ads In U.S.
- Nielsen's New Wearable Meter Looks To Tap 'Lower Compliance' Panelists
- Too Many Commercials In NBC's Tokyo Olympics Telecasts
- New York Auto Show Scrapped Again Due To COVID-19
- Horizon Media Finds 'Collective Consumers' Expect Brands To Give Back To Their Communities
- Yet One More Column 'Droning' On About The Potential Of QR Codes
- The Media Makes Me Feel More Anxious About COVID Wave 3
- Class-Action Suit Picks Up On Google's Alleged Ad Price-Fixing With Facebook
- Stagwell, MDC Post Double-Digit Second Quarter Growth
- Beating Expectations, WPP Posts Q2 Growth Of 19%
- MediaDailyNews - Wednesday, Aug. 4, 2021
- Former Facebook Ad Chief Carolyn Everson Becomes Instacart's President, Will Oversee Ad Biz
- Agency Finds Post-Pandemic Future Is About 'Free Agency'
- S4 Capital Realigns Its Two Main Brands Into One: Media.Monks
- WarnerMedia Launches House Of Max To Boost Ad Sales
- YouTube, Hasbro And Others Defeat Children's Privacy Lawsuit
- Hearst's iCrossing Acquires Mediablaze
- Kevin Hart Stars In A 'Heart'-Felt Interview Talk Show
- Microsoft Ads Adds Target Impression Share Bidding Option
- Facebook Shuts Down Academics Researching Political Advertising
- Respecting The Perspective Of Generations
- Study Finds Repeating TV Ads In Close Succession Leads To 'Wear Out'
- What Is 4A's Universal Inclusion All About?
- Xandr Launches Audience-Based Linear TV Selling Platform, Monetize TV
- Display Poised To Overtake Search In Digital B2B Ad Marketplace
- Done Deal: MDC, Stagwell Complete Merger
- Television Is A Surprisingly Affordable, Effective Ad Buy
- More Evidence That Ad CPM, CPC Prices Keep Rising Worldwide
- Land Rover Offers Adventure With Purchase
