January 25, 2023
Thursday, September 8, 2022
The Super Bowl in Feb. 2023 will see 30-second commercial time topping $7 million for many national TV ads, according to media industry execs, … Read the whole story
COMMENTARYMobile analytics firm Kochava, currently facing prosecution by the FTC, was sued this week by a California resident who claims the company violated state … Read the whole story
COMMENTARYBy taking consumer's payments, and providing travel credits in lieu of refunds, Wonderlust's expose reveals the major U.S. airlines have been generating millions of … Read the whole story
"The Merge" will move the Ethereum blockchain from proof-of-work, which consumes a huge amount of energy, to the much more energy-efficient proof-of-stake. According to … Read the whole story
COMMENTARY"Monarch," starring Susan Sarandon and Trace Adkins, premieres this Sunday night after NFL football on Fox. Read the whole story
COMMENTARYToo many TV ads on TV? That depends on your side of the equation. Just talk to TV ad execs. They want a lot … Read the whole story
COMMENTARYGoogle told senior managers to restrict travel to "business critical" trips, an indicator that the company is planning for an economic slowdown. But bigger … Read the whole story
Looking at media channels as a whole, sponsored events are the big winners in Kantar's latest media brand equity and ad-spend outlook study. Read the whole story
WFA says the report, titled "Clients and Creativity," is the first global study to focus "specifically on clients' roles and the part they can … Read the whole story
- COMMENTARY
Why can't a lifestyle brand like Nike create loans to athletes who are on the radar nationally, especially now that college athletes are being … Read the whole story
Instagram announced plans Tuesday to "drastically scale back its shopping features" and will instead "shift the focus of its e-commerce efforts to those that … Read the whole story
COMMENTARYThe fall TV season is coming -- whatever that means these days. As linear TV impressions sink, networks need to keep their foot on … Read the whole story
- COMMENTARY
Nearly half of of teams responsible for addressable TV advertising cover both linear and digital planning, finds the latest survey of agency and brand … Read the whole story
Consumers spend $133 a month more, on average, than they estimate they do on subscriptions. Read the whole story
Company, which helps PR teams connect with journalists, has quadrupled its staff size over the past three years. Read the whole story
The Network Advertising Initiative is raising concerns that the FTC's recent move toward regulating data collection may reflect a bias against targeted advertising. Read the whole story
- COMMENTARY
Meta's various companies have been fined and sued so many times at this point, it's hard to keep track. Read the whole story
The "Boundless Bucket List" contest was developed to drive awareness of the Marriott Bonvoy Boundless credit card's enhanced benefits introduced earlier this year. Read the whole story
