MediaDailyNews Editions for October 2022
- MediaDailyNews - Monday, Oct. 17, 2022
- IPG's Mediahub Wins Celebrity Cruise Lines' North America Media Assignment
- New Biz Drives Ad Economy, Big Agencies Not So Much
- Kanye West Aka Ye Agrees To Acquire Parler
- Be Kind, Rewind: 'Blockbuster' Comedy Revives VHS, DVD Memories
- The Visible Hand Of The Ad Market
- TikTok Partners With LinkTree To Deliver Creators More Referral Traffic
- 'Halloween Ends' Pulls $41.3M, Wins Movie Weekend - With Simultaneous Peacock Opening
- Could Netflix Go After The Premium NFL Sunday Ticket?
- Will Netflix Learn Erwin Ephron's Lesson?
- Elizabeth Banks Mocks Metaverse For Archer Roose
- TikTok And Twitter Amplify Most Misinformation, Report Finds
- Senate Urged To Hold Confirmation Vote On Biden's FCC Pick
- FTC Extends Deadline To Weigh In On Commercial Surveillance
- OpenAP Takes On Its First Non-TV Company, Snowflake Ventures, As An Investor
- Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry
- MediaDailyNews - Friday, Oct. 14, 2022
- Agency New Biz Continues To Recede Through First 8 Months
- Netflix Ads Option To Launch Nov. 3, 'Nearly Sold Out'
- Doesn't Take A Genius To Wonder If Legacy TV Is Dying
- With New TikTok Ad Unit, Advertisers Only Pay For Ads That Are Viewed
- Mediabrands Expands Its Media Responsibility Index
- Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle Brands
- MMGY Acquires Travel/Hospitality Specialist Wagstaff Media & Marketing
- TikTok Poses Threat To Amazon With New Warehouse Plans
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
- Cross-Training For Cross-Platform TV
- Disney Leaps Ahead In Original Scripted Content Output
- Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn't Easy
- Parents Say TV Program Ratings Help Decide What Kids Can Watch
- Tubi Integrates FreeWheel's Beeswax DSP In Its Ad Tech
- Meta Urges Judge To Dismiss FTC Suit Over Supernatural Purchase
- MediaDailyNews - Thursday, Oct. 13, 2022
- Rodes-Backed ISPD Launches 'Cognitive Science' Media Agency
- California Issues Media Agency RFP For $40M Opioid Campaign
- Unnatural Selection: How We Became 'Mobile Gamers'
- Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing
- What The Flock?! What Is Up With ABC's Fornicating Flamingos?
- Google To Bring New Authentication Method To Chrome And Android
- Google Cloud Accepts Crypto Payments Via Coinbase, A Win For Web3 Community
- Murders In Small Towns: Angela Lansbury And 'Magpie Murders'
- Netflix Brand With Advertising: To Be Tainted?
- Former Google Ad Exec Launches Search Engine For Blockchain
- Cable TV Network, Broadcast Reach Sinks To New Lows In Q3
- Fox Corp. Strikes Cross-Platform Measurement Deal With Innovid
- TV Advertising 'Memories' Metrics Better Than Digital Media: Comcast
- KPMG: Metaverse Awareness Up To 56%, As Paid Streaming Love Affair Cools
- Business Cards, Dinosaurs, and LinkedIn
- TV Network-Based Streamers Sold In A Cable-Like Package? Another Hulu In The Works?
- Live, Linear TV Outpaces Streaming In TV, Movie Program Discovery, Process Still A 'Pain'
- Cell Phone Users Ignore Life For The Screen
- The CW Launches Anti-Bullying Campaign
- Gannett Hits Staff With New Cost-Cutting Moves
- WhatsApp Should Stop Accusing Carriers Of Snooping On Texts, Ad Watchdog Says
- Publicis Groupe Terminates CMO Billingsley
- MediaDailyNews - Wednesday, Oct. 12, 2022
- Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
- BMW Enlists AirConsole For In-Vehicle Gaming
- Does GEICO's Media Review Signal Troubles For The Insurance Sector?
- Snap Invites Users to Try On, Share, Shop Spooky Halloween Costumes
- Can Meta's New Reels Ad Formats Compete With TikTok?
- Barbie's Newest NFT Collection Celebrates International Day Of The Girl
- Robots To Deliver Ad Council Fire Prevention Campaign
- Gaming/Entertainment Publisher IGN Acquires Agency, Diversifies Into Ad Services
- Netflix Ad Option Remains Risky, May Spend Billions On Content
- WFA: Nearly 30% Of Big Advertisers Will Cut Budgets Next Year
- Disney's Second NHL Season Scores With 130 Advertisers, New Sponsors Mercedes, AmEx
- The Tricky Timing Of Being Amazed By The Future
- First-Party Data Reorients Media Sales
- Why Out-Of-Home Advertising Is Soaring In A Digital World
- Mitsubishi To Debut Outlander PHEV On YouTube
- Publishers And Internet Archive Trade Blows In Battle Over Ebooks
- Facebook Defeats John Stossel's Defamation Lawsuit Over Fact-Checks
- Google Finds Revenue Alternative To Advertising Via Cloud Tech
- Survey: 49% Of Registered Voters Don't Have Traditional TV, 80% Stream
- Criteo Adds Execs To Enhance Commerce Media Platform
- MediaDailyNews - Tuesday, Oct. 11, 2022
- Serviceplan Bets Big On Web3, Unveils DCNTRL
- Slimfast Marketer Glanbia Taps Horizon For U.S. Media
- Stagwell Media Network Expands, Rebrands
- NBCU Offers Live And Metaverse Shopping Tied To BravoCon
- Rural Broadband Providers Seek Extra Time To Address 'Commercial Surveillance'
- CFO Of Leading NFT Marketplace OpenSea Steps Down - Latest In Industry Trend
- LG Strives To Be NFT Innovation Leader, Forms New Partnership With Web3 Platform Fr0ntierX
- With Future Under New Owner Uncertain, CW's Show Goes On
- Brands Start Dropping Ads For World Cup
- Amazon Battles Alexa Users Over Ad-Targeting Claims
- 'Washington Post' Launches Ad Campaign In NYC's Times Square
- The Rise Of Server-Side Ad Insertion: Q&A With Penthera's Scott Halpert
- 'Chicago Sun-Times' Takes Down Its Paywall
- MediaDailyNews - Monday, Oct. 10, 2022
- Experiential Rebounds, Surges Double-Digits In Years Following Pandemic
- How About $6 Trillion -- Is $6 Trillion Big Enough For You?
- Tinder: Get A Date, Learn To Vote
- For The 'TV Blog,' Ad-Supported TV Is Where It's At
- Pfizer, Marvel Team Up For Vaccine-Promoting Comic Book
- NFT Project Supports Homeless In San Francisco
- Biden Signs Order Implementing New Cross-Border Data Privacy Pact
- Decentraland Welcomes The First On-Chain Casino In The Metaverse
- Political Ad Spending Hits $1.1 Billion In September - Fourth-Highest Month Ever: AdImpact
- Infiniti Launches App, Integrates New Alexa Features
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
- Streamers Keep Pace In National TV Marketing, Amazon Prime Video Hits $48.6M In September
- Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis
- CTV: 30% Higher ROI, But Just 7% Of Media Budgets
- MediaDailyNews - Friday, Oct. 7, 2022
- Anomaly Adds Media Services, Touts A 'More Progressive Take'
- Call For Entries: Agency Of The Year Awards
- The Heart Of Darkness, Turns Out It's 6%
- Giant Spoon, FCB Wrap These Mets In New 'Subway Series'
- Noah's Arc: 'Daily Show' Lost A Million Viewers When He Was Host
- Roblox And Discord Singled Out In New Child Safety Lawsuit
- As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla?
- Birdwatch, Twitter's Crowdsourced Fact-Checking Feature, Now Available To All U.S. Users
- Where Are The Ad-Tech Advocates For The Open Web?
- Movie Marketing TV Spend Drops 42% In Q3, Box-Office Revenue Higher
- Amazon Prime Is Ending 'Washington Post' Discounts
- Colorado May Outlaw 'Emotionally Manipulative' Privacy Interfaces
- Major TV Exec Changes: Paramount's Nevins Out, Fox's Wade Promoted
- MediaDailyNews - Thursday, Oct. 6, 2022
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
- Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid It
- Post-SMI/SQAD Deals, Dreamscape Unveils New Management Team
- Vizio Ads Pulls In $200M In Upfront TV Commitments
- Instagram Tests 4 New Ad Options For Holiday Season
- Pioneer Woman Seeks Revenge In 'Walker: Independence'
- Ripple, Iris Worldwide Team For 'Crypto Means Business' Brand Campaign
- New Updates Give Facebook Users More Control Over Their Feed
- Post-Kardashian Fine, Could It Be Time For TV Advertisers To Disclose Deals Too?
- Automotive TV Spending Down 22% In September
- Google Prevails In Battle Over 'Passive' Android Data Transfers
- Google Reduces Need For Technical Expertise, Intros Tag Integration Into CMS
- PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most
- Young People, Screentime -- And Yogi Berra
- Deja Vu All Over Again: Musk May Buy Twitter After All
- Stagwell Celebrates Doner's 85th Anniversary With Wolfgang Acquisition
- WPP Partners With One Club To Expand One School Initiative To The UK
- MediaDailyNews - Wednesday, Oct. 5, 2022
- Study Finds Apple iOS16 Update Delivering Lowest Ad Fraud Levels To Date
- VideoAmp Launches Second-By-Second Audience Measurement
- Nielsen Adds 'Always On' Measurement To Digital Ad Ratings For YouTube Campaigns
- DoubleVerify Launches Attention Measurement, Mondelez First To Use
- On Syfy, Reluctant Vampire Learns That Immortality Bites
- LA's Latest Media Shop: Scale By Zambezi
- Less Streaming Can Help Save The Planet - But Won't Save TV Networks, Streamers
- Meta Is Shuttering Bulletin, Its Email Newsletter Service
- In-Game Ads Forecast To Hit $17.6 Billion By 2030
- NBCU's Shell: Peacock Grows Subscribers To 15M, No Decision On Cutting Programming Hour
- Sports Viewership Worldwide Rebounds From Pandemic's Effects
- MediaDailyNews - Tuesday, Oct. 4, 2022
- Dentsu's iProspect Consolidates BMW Group's 'Offline' Media In Europe
- Political Shops Say Shifting Platform Ad Policies Remain Their Top Concern
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board Chair
- Horizon Analysis Reveals Demassification Of Gen Z Media
- Fandom Buys GameSpot, TV Guide, Metacritic, Others For $55M
- Read All About It: Hilary Swank In Alaska Newspaper Drama
- First 3 Weeks Of Amazon Prime's 'TNF' Averages 11.9M Viewers
- No Deal: ADV's Offer To Acquire M&C Saatchi Has Lapsed
- Supreme Court Rejects MyPillow Guy's Bid To Dismiss Dominion Defamation Suit
- Eric Schmidt Moves Deeper Into Web3
- New TV Definitions Wanted: D2C Making Traditional Pay TV Blackouts A Thing Of The Past?
