MediaDailyNews Editions for October 2022
MediaDailyNews - Monday, Oct. 17, 2022
IPG's Mediahub Wins Celebrity Cruise Lines' North America Media Assignment
New Biz Drives Ad Economy, Big Agencies Not So Much
Kanye West Aka Ye Agrees To Acquire Parler
Be Kind, Rewind: 'Blockbuster' Comedy Revives VHS, DVD Memories
The Visible Hand Of The Ad Market
TikTok Partners With LinkTree To Deliver Creators More Referral Traffic
'Halloween Ends' Pulls $41.3M, Wins Movie Weekend - With Simultaneous Peacock Opening
Could Netflix Go After The Premium NFL Sunday Ticket?
Will Netflix Learn Erwin Ephron's Lesson?
Elizabeth Banks Mocks Metaverse For Archer Roose
TikTok And Twitter Amplify Most Misinformation, Report Finds
Senate Urged To Hold Confirmation Vote On Biden's FCC Pick
FTC Extends Deadline To Weigh In On Commercial Surveillance
OpenAP Takes On Its First Non-TV Company, Snowflake Ventures, As An Investor
Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry
MediaDailyNews - Friday, Oct. 14, 2022
Agency New Biz Continues To Recede Through First 8 Months
Netflix Ads Option To Launch Nov. 3, 'Nearly Sold Out'
Doesn't Take A Genius To Wonder If Legacy TV Is Dying
With New TikTok Ad Unit, Advertisers Only Pay For Ads That Are Viewed
Mediabrands Expands Its Media Responsibility Index
Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle Brands
MMGY Acquires Travel/Hospitality Specialist Wagstaff Media & Marketing
TikTok Poses Threat To Amazon With New Warehouse Plans
Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Cross-Training For Cross-Platform TV
Disney Leaps Ahead In Original Scripted Content Output
Who Approves This Message? Political Ad Fact-Checking For The Average Voter Isn't Easy
Parents Say TV Program Ratings Help Decide What Kids Can Watch
Tubi Integrates FreeWheel's Beeswax DSP In Its Ad Tech
Meta Urges Judge To Dismiss FTC Suit Over Supernatural Purchase
MediaDailyNews - Thursday, Oct. 13, 2022
Rodes-Backed ISPD Launches 'Cognitive Science' Media Agency
California Issues Media Agency RFP For $40M Opioid Campaign
Unnatural Selection: How We Became 'Mobile Gamers'
Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing
What The Flock?! What Is Up With ABC's Fornicating Flamingos?
Google To Bring New Authentication Method To Chrome And Android
Google Cloud Accepts Crypto Payments Via Coinbase, A Win For Web3 Community
Murders In Small Towns: Angela Lansbury And 'Magpie Murders'
Netflix Brand With Advertising: To Be Tainted?
Former Google Ad Exec Launches Search Engine For Blockchain
Cable TV Network, Broadcast Reach Sinks To New Lows In Q3
Fox Corp. Strikes Cross-Platform Measurement Deal With Innovid
TV Advertising 'Memories' Metrics Better Than Digital Media: Comcast
KPMG: Metaverse Awareness Up To 56%, As Paid Streaming Love Affair Cools
Business Cards, Dinosaurs, and LinkedIn
TV Network-Based Streamers Sold In A Cable-Like Package? Another Hulu In The Works?
Live, Linear TV Outpaces Streaming In TV, Movie Program Discovery, Process Still A 'Pain'
Cell Phone Users Ignore Life For The Screen
The CW Launches Anti-Bullying Campaign
Gannett Hits Staff With New Cost-Cutting Moves
WhatsApp Should Stop Accusing Carriers Of Snooping On Texts, Ad Watchdog Says
Publicis Groupe Terminates CMO Billingsley
MediaDailyNews - Wednesday, Oct. 12, 2022
Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
BMW Enlists AirConsole For In-Vehicle Gaming
Does GEICO's Media Review Signal Troubles For The Insurance Sector?
Snap Invites Users to Try On, Share, Shop Spooky Halloween Costumes
Can Meta's New Reels Ad Formats Compete With TikTok?
Barbie's Newest NFT Collection Celebrates International Day Of The Girl
Robots To Deliver Ad Council Fire Prevention Campaign
Gaming/Entertainment Publisher IGN Acquires Agency, Diversifies Into Ad Services
Netflix Ad Option Remains Risky, May Spend Billions On Content
WFA: Nearly 30% Of Big Advertisers Will Cut Budgets Next Year
Disney's Second NHL Season Scores With 130 Advertisers, New Sponsors Mercedes, AmEx
The Tricky Timing Of Being Amazed By The Future
First-Party Data Reorients Media Sales
Why Out-Of-Home Advertising Is Soaring In A Digital World
Mitsubishi To Debut Outlander PHEV On YouTube
Publishers And Internet Archive Trade Blows In Battle Over Ebooks
Facebook Defeats John Stossel's Defamation Lawsuit Over Fact-Checks
Google Finds Revenue Alternative To Advertising Via Cloud Tech
Survey: 49% Of Registered Voters Don't Have Traditional TV, 80% Stream
Criteo Adds Execs To Enhance Commerce Media Platform
MediaDailyNews - Tuesday, Oct. 11, 2022
Serviceplan Bets Big On Web3, Unveils DCNTRL
Slimfast Marketer Glanbia Taps Horizon For U.S. Media
Stagwell Media Network Expands, Rebrands
NBCU Offers Live And Metaverse Shopping Tied To BravoCon
Rural Broadband Providers Seek Extra Time To Address 'Commercial Surveillance'
CFO Of Leading NFT Marketplace OpenSea Steps Down - Latest In Industry Trend
LG Strives To Be NFT Innovation Leader, Forms New Partnership With Web3 Platform Fr0ntierX
With Future Under New Owner Uncertain, CW's Show Goes On
Brands Start Dropping Ads For World Cup
Amazon Battles Alexa Users Over Ad-Targeting Claims
'Washington Post' Launches Ad Campaign In NYC's Times Square
The Rise Of Server-Side Ad Insertion: Q&A With Penthera's Scott Halpert
'Chicago Sun-Times' Takes Down Its Paywall
MediaDailyNews - Monday, Oct. 10, 2022
Experiential Rebounds, Surges Double-Digits In Years Following Pandemic
How About $6 Trillion -- Is $6 Trillion Big Enough For You?
Tinder: Get A Date, Learn To Vote
For The 'TV Blog,' Ad-Supported TV Is Where It's At
Pfizer, Marvel Team Up For Vaccine-Promoting Comic Book
NFT Project Supports Homeless In San Francisco
Biden Signs Order Implementing New Cross-Border Data Privacy Pact
Decentraland Welcomes The First On-Chain Casino In The Metaverse
Political Ad Spending Hits $1.1 Billion In September - Fourth-Highest Month Ever: AdImpact
Infiniti Launches App, Integrates New Alexa Features
Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Streamers Keep Pace In National TV Marketing, Amazon Prime Video Hits $48.6M In September
Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis
CTV: 30% Higher ROI, But Just 7% Of Media Budgets
MediaDailyNews - Friday, Oct. 7, 2022
Anomaly Adds Media Services, Touts A 'More Progressive Take'
Call For Entries: Agency Of The Year Awards
The Heart Of Darkness, Turns Out It's 6%
Giant Spoon, FCB Wrap These Mets In New 'Subway Series'
Noah's Arc: 'Daily Show' Lost A Million Viewers When He Was Host
Roblox And Discord Singled Out In New Child Safety Lawsuit
As Musk Closes In On Deal To Buy Twitter, What Does That Mean For Tesla?
Birdwatch, Twitter's Crowdsourced Fact-Checking Feature, Now Available To All U.S. Users
Where Are The Ad-Tech Advocates For The Open Web?
Movie Marketing TV Spend Drops 42% In Q3, Box-Office Revenue Higher
Amazon Prime Is Ending 'Washington Post' Discounts
Colorado May Outlaw 'Emotionally Manipulative' Privacy Interfaces
Major TV Exec Changes: Paramount's Nevins Out, Fox's Wade Promoted
MediaDailyNews - Thursday, Oct. 6, 2022
Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid It
Post-SMI/SQAD Deals, Dreamscape Unveils New Management Team
Vizio Ads Pulls In $200M In Upfront TV Commitments
Instagram Tests 4 New Ad Options For Holiday Season
Pioneer Woman Seeks Revenge In 'Walker: Independence'
Ripple, Iris Worldwide Team For 'Crypto Means Business' Brand Campaign
New Updates Give Facebook Users More Control Over Their Feed
Post-Kardashian Fine, Could It Be Time For TV Advertisers To Disclose Deals Too?
Automotive TV Spending Down 22% In September
Google Prevails In Battle Over 'Passive' Android Data Transfers
Google Reduces Need For Technical Expertise, Intros Tag Integration Into CMS
PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most
Young People, Screentime -- And Yogi Berra
Deja Vu All Over Again: Musk May Buy Twitter After All
Stagwell Celebrates Doner's 85th Anniversary With Wolfgang Acquisition
WPP Partners With One Club To Expand One School Initiative To The UK
MediaDailyNews - Wednesday, Oct. 5, 2022
Study Finds Apple iOS16 Update Delivering Lowest Ad Fraud Levels To Date
VideoAmp Launches Second-By-Second Audience Measurement
Nielsen Adds 'Always On' Measurement To Digital Ad Ratings For YouTube Campaigns
DoubleVerify Launches Attention Measurement, Mondelez First To Use
On Syfy, Reluctant Vampire Learns That Immortality Bites
LA's Latest Media Shop: Scale By Zambezi
Less Streaming Can Help Save The Planet - But Won't Save TV Networks, Streamers
Meta Is Shuttering Bulletin, Its Email Newsletter Service
In-Game Ads Forecast To Hit $17.6 Billion By 2030
NBCU's Shell: Peacock Grows Subscribers To 15M, No Decision On Cutting Programming Hour
Sports Viewership Worldwide Rebounds From Pandemic's Effects
MediaDailyNews - Tuesday, Oct. 4, 2022
Dentsu's iProspect Consolidates BMW Group's 'Offline' Media In Europe
Political Shops Say Shifting Platform Ad Policies Remain Their Top Concern
LoopMe Names Former OMD CEO Mainardo de Nardis To Board Chair
Horizon Analysis Reveals Demassification Of Gen Z Media
Fandom Buys GameSpot, TV Guide, Metacritic, Others For $55M
Read All About It: Hilary Swank In Alaska Newspaper Drama
First 3 Weeks Of Amazon Prime's 'TNF' Averages 11.9M Viewers
No Deal: ADV's Offer To Acquire M&C Saatchi Has Lapsed
Supreme Court Rejects MyPillow Guy's Bid To Dismiss Dominion Defamation Suit
Eric Schmidt Moves Deeper Into Web3
New TV Definitions Wanted: D2C Making Traditional Pay TV Blackouts A Thing Of The Past?
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