MAD Agency Daily Editions for June 2016
MAD Agency Daily - Thursday, June 16, 2016
Study Finds Magazines Offer Highest ROAS to CPG Brands But TV Still Highest With Incremental Sales
Publicis Groupe Merges Two Detroit Shops To Better Serve GM
The ANA Is Adding Insult To Injury
McCann New York President Chris Macdonald Promoted to President of McCann North America
Scatter Market Soars, Signals Robust Upfront Ad Demand
How Agencies Can Overcome Millennial Turnover Trends
Charlie Sheen, Promoting Safe Sex, Backs New Condom
Chris Macdonald Named President McCann North America
Emcee Design Combines With Elevendy
Are Father's Day-Themed Campaigns Successful?
NEW! Gatorade To Athletes: Never Lose The Love
REVOLVING DOOR: Rivet Renamed FCB/Six, Hires Two
BIZ DEV: Leesa Taps R2C Group As Creative, Media Agency
MAD Agency Daily - Wednesday, June 15, 2016
Leo Burnett Has Unveiled Its Annual Cannes Predictions List
GroupM's Norman Takes ANA To Task: Cites Omissions, Inaccuracies In Transparency Report
Sequence Is King: ARF Focuses On Right Message, At Right Time, On Right Medium
eSports Not Just For College Kids, Slackers
Agency Vet Andrew McLean Joins Quigley-Simpson
Chill Music Lovers, Take Amtrak To Lollapalooza
Primrose Schools Launches First National Broadcast Campaign
The Next Wave of Big Data: Deep Intelligence
How (Not) To Cover A Massacre
NEW! Sonic Launches Social Media Campaign, #AmazeYourMouth
REVOLVING DOOR: Kelly Johnson Promoted To President Of twofifteenmccann
BIZ DEV: H&R Block Taps VML As Social Media AOR
MAD Agency Daily - Tuesday, June 14, 2016
Saatchi & Saatchi Tests Creative Abilities of Artificial Intelligence With Directors Showcase Film at Cannes
PHD Wins Massive $3 Billion Volkswagen Media Assignment
Publicis Groupe, Samsung End Cheil Talks
Nielsen's Cheryl Idell To Head West Coast Ops For Mindshare
Snapchat Opens Up Its Platform To Third-Party Advertisers With New API
Beepi To Run First TV Campaign
Experiential Love For NY
The Really Guilty Party In The ANA Debate? Advertisers!
NEW! Felt App Lets Kids Send Dads Gift Cards With Quirky Messages
REVOLVING DOOR: TBWA\Chiat\Day New York Promotes 3, Hires 2
BIZ DEV: Moroch Partners Named Media Agency For Dickies
MAD Agency Daily - Monday, June 13, 2016
In The Wake of the Orlando Shooting, A Rallying Cry To Ad Agencies
Mobile Consumption Expands, Drives 1.4% Gain In Time Spent With Media
ANA Chairman Tony Pace Defends Transparency Report
Verdict Is In: Horizon Wins LegalZoom Biz
IPG Investors Vote To Support 'Proxy Access' Measure
SOG Targets Broader Base For Its Knives And Tools
Adding Up To Love
NEW! Dad Suffers Through 'Tween Pop' For His Daughter In Samsung S7 Ad
BIZ DEV: Digital Surgeons Named First AOR For The Seaweed Bath Co.
MAD Agency Daily - Friday, June 10, 2016
Twitter Continues to Die As Agencies Shift Money To Instagram
WPP, Omnicom To Vie For AT&T's $3 Billion Creative And Media Account
Rebates? Really? Oh, Damn Those Other Guys...!!!
Interpublic And Omnicom Join TAG's Anti-Piracy Initiative
Bots, Don't Fail Me Now! A Letter From Facebook Prison
Jerky By The Drone
The Hypocrisy Of The Transparency Debate
Manjiry Tamhane Named Global CEO For WPP's Gain Theory
ConEd 'Manages' Energy In New B2B Campaign
Dos Toros Takes On Chipotle In New Campaign
NEW! Trusting A Used Car Salesman Is Tough, According To Subway
REVOLVING DOOR: Industry Vet Fred Schuster Joins 2adpro
BIZ DEV: Bloom Ads Named Media AOR For 99 Cents Only Stores
MAD Agency Daily - Thursday, June 9, 2016
Cindy Gallop Says Agencies Can Make A 'Goddam Sh*t Ton of Money' If They Hire Women
GroupM Unveils New Target-Dedicated Agency
Media Transparency: For Every Inaction, There Is A Reaction
Roar Lands Social Duties For Massage Envy
A Picture Is Worth A Thousand Words (& Clicks)
Majority Of Investors Support Sorrell's $100 Million Pay Package
Zoom Zoom: Sunoco Introduces The (Racing) Sounds Of Summer
Omnicom Vet John Harris To Lead Worldwide Partners
'Without A Doubt' It's Not Easy Being An NBA Hopeful
PM Digital, Paradysz Rebranding As PMX Agency
NEW! Animated Short From Seed Matters To World: 'Our Food System Is F*cked'
REVOLVING DOOR: R/GA Hires Ezequiel Soules And Martin Insua As Creative Directors
BIZ DEV: Eastwick Adds 10 Clients
MAD Agency Daily - Wednesday, June 8, 2016
The Martin Agency Awards Itself 'Onefie For Creffectivesness' Because An Agency Can Never Have Too Many Awards
Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
ANA Finds Agency Media Kickbacks 'Pervasive,' High-Level Execs Signed Off
Empower 'Suspends' 4As Membership, Cites Transparency
Digital Surgeons Soaks Up Seaweed Bath Co.
JWT's Johnson Urges Court Not To Toss Harassment Case
Irwin Wins 'Erwin,' GroupM's Gotlieb Named Third 'Ephron' Award Recipient
ANA Transparency Report Released: Negative For Agency Holding Companies
Brands Can Waste Billions Or Push Partners On Fraud And Viewability
NEW! State Farm Rebrands, Focuses On Positive Things In Life
REVOLVING DOOR: Periscope Hires 2
BIZ DEV: Applebee's Taps Cohn & Wolfe To Handle Global PR Duties
MAD Agency Daily - Tuesday, June 7, 2016
Marketers' Experiential Marketing Efforts Turn Consumers Into 'Content Factory' Workers
ANA To Release 'Transparency' Report Tuesday Morning
Marketers Are Deluged With Data; Customers Shouldn't Be
KBS' Latest Tool Kit: Stanley Black & Decker AOR
Mary Meeker Addresses The Future Of Broadcast -- Sort Of
DEG Lands Email Marketing AOR For AMC Theaters
2 Ogilvy Vets Are Now Doing 'Something Different'
Can You Hear Me Now, Verizon?
NEW! Brave Cut Gives Wigs To Romanian Women With Cancer
REVOLVING DOOR: Laughlin Constable Names Dan Fietsam As Chief Creative Officer
BIZ DEV: Huge Named Digital Agency For Clive Christian
MAD Agency Daily - Monday, June 6, 2016
Agency Challenges Automotive Brand To Car Race For Chance To Win The Account
WFA: Without Changes, Ad Fraud May Reach $150 Billion Annually
Gerald Lewis Joins Ogilvy As Worldwide Creative Director For Dove
Big Week For MDC Partners As Agencies Win Beats, E*Trade
Let's Talk: Horizon Hires Head Of Conversations
Tequila Maker Likens Distilling Process To An Art Form
Grabbing The Bull By The Horn-Rims
The Poop On Trump
NEW! Snickers Creates DOOH Version Of Marilyn Monroe/Willem Dafoe Super Bowl Ad
REVOLVING DOOR: Joel Pacheco Joins Assembly As Chief Talent Officer
BIZ DEV: Hass Avocado Board Names Grupo Gallegos Digital, Social Media Agency
MAD Agency Daily - Friday, June 3, 2016
Holding Companies Scream 'We Don't Do That!' In Advance of 'Explosive' Agency Kickback Study
Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities
Big Night For WPP At The Effies
More Changes At Campbell Ewald
Bud Light's Latest 'Party' TV Ad Celebrates Gay Marriage
The Weather Company Creates Watson Ads That Interact With Consumers
Why Facelifts Won't Revitalize Agencies
Traditional Ads Flat, Local Digital Forecast To Hit $71B In 5 Years
A Gorilla In Our Midst: Western Lowlands And The Social Media High Life
NEW! Erin Andrews And Luis Guzman Are Interesting, But Not MOST Interesting, For Dos Equis
REVOLVING DOOR: Jack Morton Promotes 3, Hires 6
BIZ DEV: 21st Century Fox Retains Vizeum and Zenith, Adds Assembly To Media Roster
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