• by Amy Corr  @MediaPostOTL, June 15, 2016

FCB/Six, the data-driven creative agency formally known as Rivet, a leading data-driven creative agency, hired Ian Mackenzie as executive creative director and Kim Farwell as senior vice president of strategy. Mackenzie previously served as executive creative director at KBS Toronto. Farwell worked at American Express in leadership positions in the UK, Australia, and Hong Kong. She also held consulting and agency roles focused on business-to-business, technology and the financial sectors. In addition, the agency also hired Jacob Ciesielski as vice president, data and technology; Vicki Waschkowski as vice president, group account director and Krystle Mullin as associate creative director. "Attracting thought leaders in creativity, strategy, as well as data and technology is a coup d'etat in this industry," said Andrea Cook, president. "The leadership team and its new supporting lineup are smartly positioning FCB/Six and its clients for future growth and development."