MoBlog
AdMob's latest metrics report out today highlights some of the dramatic changes on the mobile ad network in the two years since it began releasing data. For starters the volume … Read the whole story
- COMMENTARY
I turned my 17-year-old daughter loose in the app store last weekend just to see what happened. I agreed to let her take my … Read the whole story
COMMENTARYIt's always fun to see who brands see as "influencers," or at least the kinds of people who will blather goofily about how they … Read the whole story
Verizon Wireless Wednesday announced that its forthcoming Droid smartphone from Motorola will hit store shelves Nov. 6 and sell for $200, with a two-year … Read the whole story
A spokesperson says Chrysler's market research suggests there's broad interest in the product, "but particularly for families who will use this during trips around … Read the whole story
Zong has become a popular payment option in the online games and social media space by letting people punch in their 10-digit mobile numbers … Read the whole story
For some consumers, mobile has become the most important screen in their lives. But for the technology to become a vibrant platform, marketers and … Read the whole story
Sprint has broadened a mobile marketing coupon campaign that delivers subscribers discounts on drinks and snacks at more than 500 movie theaters nationwide. Supported … Read the whole story
Big content producers are going mobile with smartphone apps, and BBC World Service is the latest to join the club through a deal with … Read the whole story
The iPhone delivered click-through rates on ads 35% better than the average compared to gaming devices and rival smartphones like the BlackBerry and Android-powered … Read the whole story
- COMMENTARY
What's the bare minimum opt-in rate for retailers to find value in mobile marketing? According to Eric Holmen of Smartreply, 5% -- "If you … Read the whole story
- COMMENTARY
Making retail transactions easier with mobile technology leads to an increase in the frequency of customer purchases, according to Noah Glass of Gomobo, which … Read the whole story
- COMMENTARY
Mobile media budgets are still in a single digit percentage game when it comes to share of overall media budgets for most marketers â€" … Read the whole story
- COMMENTARY
"Mobile is a personal experience, and people are using it in a way that reflects the way they want to use content," says John … Read the whole story
- COMMENTARY
Welcome to OMMA Mobile in Los Angeles. It appears that post-click activity coming from mobile search is much higher compared with that on the … Read the whole story
- COMMENTARY
"The phone is all about simplifying your life," according to Greg Grunberg, founder of Yowza, who, by the way, also plays Matt Parkman on … Read the whole story
- COMMENTARY
Just an interesting observation on how people are so dependent on mobile phones (for whatever it's worth). Hey, I'm the first to admit I … Read the whole story
- COMMENTARY
Jeff Litvack, GM, Mobile & Emerging Products, The Associated Press, says companies aren't focused on revenue from mobile. They are not managing the inventory. … Read the whole story
- COMMENTARY
Patrick Moorehead, director of emerging media at Razorfish, believes SMS have much better ROI than iPhone applications. Retailers use SMS to drive store launches. … Read the whole story
- COMMENTARY
A few tidbits of information to provide insight on the future of CRM and video: Kodak has 17 different CRM systems and it will … Read the whole story
- COMMENTARY
John Zehr, SVP and GM, ESPN Mobile is the current title holder for most mobile devices at OMMA Mobile -- coming in at four. … Read the whole story
- COMMENTARY
MediaPost's Steve Smith said in his introduction that the term "Year of Mobile" has been so oft used that when it arrives we'll all … Read the whole story
- COMMENTARY
So you've built the iPhone application and uploaded it into the Apple store, but how do you get it ranked high enough to get … Read the whole story
- COMMENTARY
Greg Grunberg, the co-founder of Yowza! (a mobile coupon service) fits right in on an OMMA panel -- he's got that combination of geeky … Read the whole story
- COMMENTARY
Often times buying vs. building makes more sense when it comes to mobile applications, according to Jason Meil, EVP, Director of Innovations, Initiative. Don't … Read the whole story
- COMMENTARY
Jeffrey Hayzlett, CMO and VP, Eastman Kodak Company, married his brand to the mob, with a mobile ad where a malfunctioning printer gets whacked. … Read the whole story
- COMMENTARY
Mobile is a personal experience. It's the only screen with you every waking hour. Consumers have started to pay more for what they do … Read the whole story
- COMMENTARY
Microsoft and Google are seeing more CPG, auto and retail companies join travel in mobile advertising. I have heard in the past few months … Read the whole story
