Publishers Daily
Wednesday, June 20, 2018

Publishing Insider

'AARP Magazine' Shows 'Rosy' Power Of Boomer Audience
by Melynda Fuller

Before marketers were scrambling to decode the needs and desires of the gigantic millennial audience, there were baby boomers. And as the boomers aged, their influence remained. Read the whole story

  • Tronc Nixes Mocked Name, Becomes Tribune Publishing Again
    by Sara Guaglione

    The Chicago-based publisher of 'Chicago Tribune' and 'New York Daily News,' among others, is believed to be changing its name back to Tribune Publishing, … Read the whole story

  • 'Racked' Folds Into Vox.com To Avoid Overlap
    by Sara Guaglione

    Vox Media is folding Racked, the retail website it acquired in 2013, into the Vox website as a a new vertical focused on consumer … Read the whole story

  • Katie Couric Joins The Skimm For Sponsored Video Series
    by Melynda Fuller

    Part of her company's expansion includes a new sponsored video series called "Getting There" for women's media brand The Skimm. Read the whole story

  • Can A Blockchain Platform Restore Trust In Media Buying?
    by Larissa Faw

    IBM iX and Mediaocean believe it can -- and have launched a blockchain platform to find out. Unilever is participating in a pilot phase … Read the whole story

  • U.S., China Will Account For Two-Thirds Of Global Ad Expansion
    by Joe Mandese

    The U.S., long the biggest contributor to worldwide ad spending, will continue to represent a disproportionate share of the ad industry's global expansion, according … Read the whole story