Real-Time Daily Editions for May 2014
- Real-Time Daily - Friday, May 30, 2014
- The Breakdown Of Mobile Programmatic Buying
- FreeWheel, Adap.tv Partner, Will Collaborate On FourFronts Marketplace
- SpotXchange Hires 2 To Boost Programmatic
- InMobi Partners With Rubicon To Launch Mobile Native Ad Exchange
- Mobile Ad Tech SessionM Partners With Japanese E-Commerce Site Rakuten
- Adelphic Mobile Taps IXI For Financial Data For Targeting
- Adcade Appoints Coffee As VP Of Sales & Biz Dev
- 'Integrated' Campaigns Fall Short
- Robotic Click Fraud Signals Bright Future For Natives
- A Digital Media 'Manifesto'
- Real-Time Daily - Thursday, May 29, 2014
- Programmatic Spend Up Across The Board; Travel, Telecom Verticals Become More Competitive
- Rakuten Marketing Acquires DC Storm For Cross-Screen Attribution
- Mobile Passion Is Priceless For Programmatic
- NativeX Unveils Native Ad Exchange For Mobile Games
- My Toon And Me: Real-Time Messaging Avatars Let You Play With Your 'Self'
- Datalogix Lands $45M Round Of Financing
- PubMatic Names Ex-Hearst Magazines Chairman Black To Board Of Directors
- Targeted Victory Teams With Rentrak For TV Data
- Magnetic Acquires Retargeting Startup Cognitive Match
- Simulmedia Taps Cooperstein From Forrester As CMO
- DigitasLBi Provides SocialFlow Ad Tech To Enhance Paid, Owned, Earned Media
- Rocket Fuel Responds To Financial Times
- Skype To Translate Real-Time Conversations
- Engine Takes Content Real-Time With Moment Studio Launch
- Predictive Analytics Remains Huge Challenge
- The Confusion With Cross-Device Retargeting
- Real-Time Daily - Wednesday, May 28, 2014
- The Light Is Shining On Mobile Programmatic
- Omnicom, Twitter Sign $230M Multi-Year Agreement
- Paid Search, Display Outsourced; Analytics, Social Media In-House
- Biggest Barrier To Real-Time Native Content Is Brands Themselves
- Human Demand Boosts Mobile Game, Acquires DMP eDealya
- Brinkworth Leads Ensighten's Asia-Pacific Team
- The Confusion With Cross-Device Retargeting
- AppNexus Doubling Down In Singapore
- Mercedes online ads viewed more by fraudster robots than humans
- The Fraud Problem On Video Exchanges
- Verve Mobile Launches White-Label Mobile Offers
- Engine Takes Content Real-Time With Moment Studio Launch
- Twitter Strikes Billboard Deal For Real-Time Music Stats
- Is Big Data Helping Or Hurting The Shopper Experience?
- Real-Time Daily - Tuesday, May 27, 2014
- Automating The Hands-On
- IDG Enterprise Opens Up Inventory To 'Programmatic Direct' Trading
- In Programmatic Integration, The Buyers Are In Front -- Again
- Struq Appoints Weaver Regional VP Of Sales, Southwest
- Permission Advertising: How Skippable Video Ads Drive Media Value
- AOL, Convertro Team To Help Marketers With Data, Analysis
- Videology's Kerckhove: France Has Embraced Programmatic TV
- 10 Ad Tech, Marketing Execs Nominated For EY's N.E. Entrepreneur Of The Year
- Ad Tech Start-up TVTY Takes $4.5M
- Facebook News Feed Algorithm Tweaks Hit SMEs
- Real-Time Daily - Friday, May 23, 2014
- Alan Schulman Has A Brand New Bag, And It's An Automated One
- BrightRoll Inks Partnerships With Exelate, Verizon For Mobile Targeting Data
- Fraud Prevention Will Tip The 'Scale' Of Online Video
- MediaMath Launches Blog For Ad Tech's Engineering Community
- Brands, Agencies Looking For More Transparency In Programmatic
- Criteo Names Buckley Head Of Sales
- Marketers Need To Better Understand 'Programmatic'
- NEW! Dispensers In Mexico City Print Out News On Paper Towels
- 12 Ad Tech, Media Tech Startups To Compete In This Year's MassChallenge
- Lotame Taps DataXpand's 'Data Marketplace' To Reach Latin American Audiences
- Social Is The Future Of Native
- Dentsu Strikes Accord With Pinterest Japan
- Conde Nast Expands Google Partnership To Further Programmatic Sales Approach
- Real-Time Daily - Thursday, May 22, 2014
- Marketers 'Taking Programmatic In-House' Gets Real
- Local Brands Adopting Programmatic, Financial Sector Spends Big In Q1
- Programmatic Internet Of Things Right Around The Corner
- AOL Pushes Into Linear TV: Acquires Audience Targeter PrecisionDemand, Merges With Adap.tv
- Silicon Valley And Madison Ave: Bridge Construction Continues
- How Mobile Changes Consumer Behavior During Work Hours
- Neustar Appoints Rosner As CMO
- CPM Is A Dead Man Walking. Time And Audience Reach Are Staking Their Claims
- Evergage Raises $4M In Series A Round Led By G20 Ventures
- Blockbuster Launches 'Blockbuster Everywhere' API
- Real-Time Daily - Wednesday, May 21, 2014
- Real-Time Marketing's Next Frontier
- Vindico Launches DSP For Video, Features Built-In Tech To Grade Ad Quality
- When In Acronym Overload, Simply Remember The Letter 'A'
- Undertone Promotes Ferengul To CEO, Cassidy Moves To Chairman Of The Board
- Will There Be An 'Oreo' Moment During The World Cup?
- SpotXchange Sees 350% Boost In Programmatic Video Spend In Q1; Hires, Promotes 3 For Regional Leadership
- Does Twitch Equal Real-Time Marketing Magic?
- Europe's Online Ad Market Reaches 27.3B Euro In 2013, Mobile Display Accounts For Over 10%
- Planned Or Unplanned Real-Time Social Marketing: Be Prepared For Both
- Nine Days Until MITX's 'What's Next' Awards For Digital Excellence
- Real-Time Daily - Tuesday, May 20, 2014
- Intrusive Intimacy
- PubMatic Puts Mobile In Motion, Acquires Ad Server Mocean Mobile For $15.5M
- Picking A Lane In The Programmatic Marketplace
- Centro Taps Moat For Viewability, Media Measurement
- Programmatic Video Marching To 'Full RTB'
- Publicis, Facebook To Share Data, Images, And Video
- WGBH's "Innovation Hub" Gains National Traction
- Thinknear Bows Location Accuracy Index For Mobile Ads
- Adelphic Gaining Traction In Mobile Ad Space With Predictive Modeling
- Real-Time Daily - Monday, May 19, 2014
- Essence Responds To Ad Tech With Appointment Of First Director Of Programmatic
- Rubicon Project Unveils 'Programmatic Direct' Platform, Launches In Mobile-Only Beta
- Where There's Smoke, There's Fire (TV)?
- Meresman, Saeger Join Turn's Board Of Directors
- Stop Saying Programmatic Is Limited
- Publicis Groupe Joins NYC Media Lab
- Could Yahoo Find Its Programmatic Answer In AOL?
- Conversion Rate Optimization Pushing On Marketing Budgets
- REVOLVING DOOR: GroupM China Promotes Tony Chen To Chief Digital Officer
- Marketers Don't Understand Programmatic Buying
- Is RTB Ripping Clients Off?
- Real-Time Daily - Friday, May 16, 2014
- Programmatic To Account For 20% Of TV Ad Spend By 2018
- PubMatic, xAd Team To Launch Location-Based Programmatic Marketplace For Mobile
- Nothing In Life Is Guaranteed -- Except Media
- TripleLift Taps Martin For Biz Dev, Wants 'Programmatic Native' To Scale
- Hyperbabble Of The Day
- CPM On Mobile Private Exchange 213% Higher Than Public
- Geolocation Targeting: Stalking or Smart Marketing?
- PulsePoint Lands Former About.com CEO Jean As COO
- Ad Techs, Online Platforms Win Big At Annual NEVY VC Awards
- Komli Media Adds Mobile To Retargeting Platform
- MyThings Partners With ComScore For Brand Safety Tech
- Half Of Agencies Plan To Spend 60% Programmatically By 2015
