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Is RTB Ripping Clients Off?

Jim Edwards of Business Insider warns of real-time bidding's risks, quoting Konrad Feldman, CEO of Quantcast, who, in essence, says that people selling retargeted ads on RTB exchanges are like the contractor who convinces you to get the gold-plated fixtures. Feldman tells Edwards that advertisers are "actively being gamed."

Read the whole story at San Francisco Chronicle »

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