Real-Time Daily Editions for January 2017
- Real-Time Daily - Tuesday, Jan. 31, 2017
- Is Real-Time Attribution The Holy Grail We've Been Looking For?
- Agency Trading Desks Still Dominate Programmatic
- IAB Chief Calls On Online Ad Industry To Combat Fake News
- Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology Direct
- Snap To Publicly File For IPO Late Next Week
- Polovinchik, Chattopadhyay Fill VP Roles At OpenX
- P&G Announces Wide Review To Bring Transparency To 'Murky' Media
- Sizmek Unveils Hub To Streamline Audience-Based Creative
- Sir Martin Sorrell Joins Critics Of Trump's Travel Ban
- Tech Companies Challenge Trump's Travel Ban
- The Fallacy Of Scale
- Real-Time Daily - Monday, Jan. 30, 2017
- Measurement And Attribution Top List of Industry Priorities
- LiveIntent, LiveRamp Offer 'People-Based' Marketing For Brands, Publishers
- Rubicon Project, Tapad Partner To Expand Cross-Device Options
- AppNexus, Index Exchange Expand Header Partnership: Include Server-to-Server Integration
- Jim Norton Of Conde Nast Elected Chairman Of IAB Board of Directors
- Mindshare Finds 'American Dream' Changing
- 90% Of Advertisers Currently Unhappy With Programmatic Relationships
- The Trumpela Effect
- Real-Time Daily - Friday, Jan. 27, 2017
- Adsquare Launches U.S. Operations With New York Offices
- Top Trending Topics in Ad Tech
- The Rise Of The Publisher-Buyer Matchmaking Specialist
- Data Suggests Brands Tie Search To 'Prospecting,' Programmatic Tactics
- Facebook, Google Move Against Fake News
- Arthur Sadoun To Succeed Maurice Levy As Publicis CEO In June
- Real-Time Daily - Thursday, Jan. 26, 2017
- AdTheorent Partners With Commerce Signals To Optimize Use Of Purchase Data
- Captivate, Placed Join Forces To Create New KPIs To Target Working Professionals
- ABC Creative Signs Up For Dumbstruck Emotional Response Platform
- Centro's Political Arm Saw 80% Success Rates In 2016 Cycle
- IBM Starts Using AI To Buy Media In The UK
- Getting Views By Not Appearing To Be Marketing
- Real-Time Daily - Wednesday, Jan. 25, 2017
- Programmatic Native Grows Almost 90% In 2016, But Overall Adpotion Remains Low
- VideoAmp, Grapeshot Partner To Enhance Keyword Targeting Capabilities
- Rubicon Project Hires Bill Wolfe As VP To Bolster Mobile Growth
- Return Path Feature Provides Deliverability Alerts In Real-Time
- Programmatic Personalization Requires Cross-Functional Collaboration
- Google Releases 2016 Bad Ads Report, Updates On Fake News
- UK Researchers Uncover Massive Twitter Fake Account 'Bot' Networks
- More Than Three In Four UK Marketers Think Ad Blocking Could Be Good
- Do Ad Blockers Have A Good Point? Are Digital Ads Just Too Untrustworthy?
- Real-Time Daily - Tuesday, Jan. 24, 2017
- How Biddable IO Can Eliminate Trade-Offs Between Transparency And Guarantees
- Viant To Buy Adelphic Platform
- NinthDecimal, Acxiom Team For Location Data
- Tapad, WideOrbit Partner To Provide Cross-Screen Programmatic TV Buying
- Kochava Debuts New App Fraud Verifier Tool
- AOL Launches Self-Serve Capabilities For Mobile-First Publishers
- Smarter Programmatic Creative = CMP + DCO
- What's Working -- And Not -- In TV Measurement? Q&A With Lotame's Ryan Reed
- Real-Time Daily - Monday, Jan. 23, 2017
- Publishers Say Less Than 10% Of Digital Ad Revenues Coming From Programmatic
- Empower's Michele Toller On PTV's Promise, Hang-ups
- Eyeota, Pacific Data Partners Join Forces To Bolster B2B Audience Segments
- Ad Networks Can Personally Identify Web Users
- MediaMath Reorganizes Its Executive Team For The 'Next Phase'
- Under Science-Unfriendly Administration, Internet And Its Data Are In Your Hands
- Data Underpins Relevant Personalised Offers
- Real-Time Daily - Friday, Jan. 20, 2017
- Ad-Tech Vets Weigh In On Rubicon's Potential Options, Scenarios
- Rocket Fuel Taps AudienceX To Service SMB And Indie Agency Accounts
- The Magic Of Donald Trump
- Rubicon Project Exits Chango Business, Offloads Clients To IgnitionOne
- AppNexus Expands Technology, Programmatic Sales Partnership With Microsoft To Mexico
- The Coming Of Insights Automation
- Publisher To Create Trump Financial News Site
- Programmatic Is The Arch Villain In Digital Display's 50:50 Viewability Gamble
- Advertisers Must Change With Times Or Fall Behind
- Clinton, Trump Voters Had Very Different News Consumption Habits in 2016
- Real-Time Daily - Thursday, Jan. 19, 2017
- Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'
- Rubicon Project Exits Chango Business, Offloads Clients To IgnitionOne
- Tech Targeting Failing? Yes, Say Researchers
- Mobile 'Click Injection' Fraud Projected To Rise This Year
- 6 Digital Media Buying Trends For 2017
- Mindshare Taps Initiative's Peterson As U.S. Digital Investment Lead
- Programmatic Is The Arch Villain In Digital Display's 50:50 Viewability Gamble
- Adobe Expands Retail Capabilities, Partnerships
- SteelHouse Introduces Free Viewability Testing
- Facebook Hit With New Lawsuit Over Inflated Video Ad Metrics
- Rise In Broadband-Only Homes Using TV Antennas
- Acura Offers High-Tech VR Experience At Sundance
- Snapchat To Enable Ad Targeting Using Third-Party Data
- Programmatic Native Ads Are Growing, But Banner Habit Is Hard To Break
- Google Disables Ad Blocker AdNauseam
- Real-Time Daily - Wednesday, Jan. 18, 2017
- How Might Data Dysfunctions In Presidential Politics Extend To Programmatic?
- Private Equity Group Acquires Ad Tech Firm Ad-Juster
- Under The Klieg Lights, 'Variety' Has A Branded Content Studio
- YuMe Launches Vertical Video Format For Mobile
- Ad Tech Warning -- Is This The Sound Of A Bubble Bursting?
- AppsFlyer Raises Additional $56 Million For Mobile Marketing Measurement
- Smart Shelves Track, Dynamically Price The Products On Them
- More Than Half Of U.S. Adults Live In 'Cell Phone-Only' Households
- Media All Star: Josh Engroff
- First Time: Fox Inserts Local TV Ads In Super Bowl Live Streaming
- Wix Launches First Super Bowl Campaign On YouTube Live, Facebook Live
- Audience Science Confirms Job Cuts
- Exterion Media Appoints First Group Chief Technology Officer
- Is Facebook Losing Interest In Live Video?
- Martech Is Winning Over Investors, While Ad Tech Is On The Wane
- Changing Face Of Email Means Automation Is Mandatory
