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Snapchat To Enable Ad Targeting Using Third-Party Data

Snap, the maker of Snapchat, is looking to target consumers via data and has signed a deal with Oracle Data Cloud, previously known as Datalogix, that is designed to help marketers use data from offline purchases "to target consumers with potentially more relevant ads on the increasingly popular Snapchat mobile messaging app," according to a report in The Wall Street Journal. "The partnership will also help these marketers measure whether Snapchat ad campaigns result in real-world sales. This is the first time Snapchat has allowed for ad targeting using third party data. Google, Facebook, and Twitter have long offered the same offline data-targeting options through their own Datalogix partnerships," the report said.

Read the whole story at Wall Street Journal »

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