Search & Performance Marketing Daily Editions for March 2022
Search & Performance Marketing Daily - Thursday, March 31, 2022
Apple Search Ads Conversion Price Skyrockets In Q4 2021
Microsoft Removed 3 Billion Ads In 2021
Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Media Quality Drives Viewer Attention, Measurable Outcomes
Vizio Starts 'Jump Ads,' Linking Linear TV, Streaming
What Makes A Good CMO In 2022?
Meta Must Face Class Action Suit Over Ad Metrics
S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again
B2B 4:0: Let's Make It The Era Of Media Strategy
Search & Performance Marketing Daily - Wednesday, March 30, 2022
Merkle Capitalizes On The Unique Snowflake
Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
Google Uses AI To Detect Searches From People In Personal Crisis
Marketers And Consumers Share Opinions On Corporate Purpose
Report: Ad Spend In Russia Will Fall By 50% This Year
Russia Vs. Ukraine Vs. Smith Vs. Rock
Experiential Spending Is Recovering Faster Than Retail: NPD
The Future Of Brand Experiences In The Metaverse
The King Of Ecommerce And I
FTC Says TurboTax Ads Dupe Consumers
Search & Performance Marketing Daily - Tuesday, March 29, 2022
Meta Warns Against Using Watchbait
U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Google Announces $35M Support For Ukraine
InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti
FreeWheel Adds Self Service For Unified CTV, Linear Political Campaigns
MediaPost Names Best In Auto Marketing For 2021
Justice Department Backs Antitrust Bill Targeting Large Tech Platforms
Consumers Show Interest In Connecting Virtually Through Metaverse
QAnon Members Urge Appeals Court To Revive Claims Against YouTube
Media Needs An Honest Reckoning: Part 1
Search & Performance Marketing Daily - Monday, March 28, 2022
TikTok Experiments With Search Ads
Google Unveils Competitive Tools For Search, Maps, YouTube
Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms
Long Time Coming -- EU, U.S. Deal To Improve Transatlantic Data Flow
Citing War, Magna Revises 2022 Ad Outlook Down 1.5 Points
The Most Important Media-Mix Study, So Far
Brand Insider Rerun: CityRow HIITs the Omnichannel Marketing Machine
Google Rolls Out Notification Control Feature For Gmail Users
Search & Performance Marketing Daily - Friday, March 25, 2022
How Vrbo Lifted Ranking On YouTube And In Google Search
Amazon, Apple, Google, Meta Face New EU Regs: Could Alter Business Models
Google Ad Showing How App Translates Eye Movement To Run During Oscars
New Meta Partnership Streamlines 3D Ads On Facebook, Instagram
FCC Urged To Require Privacy Disclosures In Broadband 'Nutrition Labels'
Marketing To New -- And Smaller -- Post-Pandemic Segments
Hiver Adds Live Chat Option For Use in Gmail
Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade
The Metaverse Has No Clothes
Twitter Adds Keyword Search To Direct Messages
Search & Performance Marketing Daily - Thursday, March 24, 2022
Snap Acquires Brain-Computer Interface Technology
Google Maps Tech Blocks 100M Abusive Business Profile Edits
DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests Daily
Outbrain To Serve Sponsored Recommendations Globally For Axel Springer
MRC Updates TV Measurement Status, Reaffirms No Accreditation Imminent
New LiveIntent Partnership Said To Deliver Email Audiences To Web Advertisers
Fox Corp. Launches Atlas, Contextual Advertising Technology
Google Just Took A Seat At The TV Ad Table
Search & Performance Marketing Daily - Wednesday, March 23, 2022
70% Of Businesses Still Looking For The Correct Consumer Experience
Google Gets Data Each Time An Android Phone Sends, Receives A Call
Instacart Launches Ad Platform, Series Of Services For Retailers
Microsoft Breached By Hacker Group That Sometimes Announces Intent On Social Media
YouTube Ups Streaming Ante, Adds Free-With-Ads TV Shows
Why Did The Media Buyer Cross The Road?
Attribution Is Killing Your Strategy
In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle Moat
Global Regulators Begin Monitoring Crypto Ads
6 Tips To Improve Performance Across Google Display Network
Search & Performance Marketing Daily - Tuesday, March 22, 2022
Microsoft Advertising Makes Reporting Intuitive As GMV Hits All-Time High
Millions Spent In Advertising Related To Ukraine To Reach Consumers
Meta Ads Find Way Out Of Apple App-Tracking Transparency Shackles
Adobe Reports Revenue, Shares Effects Of Russia-Ukraine War On Business
Apple TV App For Google TV And Android TV No Longer Allows Content Purchases
50% To 60% Of 'Lost' Linear TV Ad Spend Going To AVOD Platforms
Responsible Data Usage Underlies Consumer Trust In Brands
NBCU Unveils Consumer Identity Matching Platform, Names Dentsu 1st Agency Partner
Why Your Brand Could Lose by Not Investing In Video
B2B Brands Need To Move Beyond Old-Fashioned Lead Gen
Search & Performance Marketing Daily - Monday, March 21, 2022
How Tiny Differences In Words Affect Google Search Rankings
Ad-Tech Co. TripleLift Buys 1plusX For $150 Million
Apple Suffers Major Outage, With Services From iTunes To Apps Down For Many Users
Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-House
New TikTok Users See Misinformation On War In Ukraine Minutes After Joining Platform
Ranked Up: The Next Evolution Of Gaming
Binge-Release Model On The Downslide Due To Downsides
Search & Performance Marketing Daily - Friday, March 18, 2022
Visably Details How To Measure Brand Performance In Search With These Metrics
Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
As Russia's Internet Goes Dark, Publishers, Media Find Workarounds To Reach Citizens
Comscore, SMI Strike Deal For Advanced eCPM Metric
Havas Group Takes Majority Stake In Agency Frontier Australia
U.S. Ad Market Marks A Full-Year Of Economic Recovery In February
70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows
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