Coming to grips with the return-on-investment from social media marketing is a high priority for marketers, according to a survey of 362 marketing executives by Lenskold Group -- but that … Read the whole story
The alliance includes Hertz being Live Nation's exclusive car rental partner in the U.S. and Canada. Hertz car rental services and Hertz NeverLost driving … Read the whole story
Gurbaksh Chahal believes he's created the next version of behavioral targeting. His company RadiumOne recently launched the social sharing platform Po.st to increase targeting … Read the whole story
At Cisco, social media executive Jeanette Gibson says her company has come up with a social media ROI metric -- tabbed "social media engagement … Read the whole story
I was reading a post by my good friend Mark Jackson today about the balance of search marketing as being a combination of both … Read the whole story
At the MediaPost Email Insider Summit, StrongMail's Kara Trivunovic said that it is critical for marketers to jump in and respond to commentary on … Read the whole story
One of the recurring themes at this week's Email Insider Summit has been that with all the excitement about social media, it's following the … Read the whole story
In his Insider Summit keynote address, Tynt CEO Derek Ball offered five reasons why email has an advantage over social media. Read the whole story
As it's only Dec. 7, I'm beginning to feel as though Top 10 lists, along with Christmas decorations in the mall, are going up … Read the whole story