The Social Graf
Social media provides an exciting new way for CEOs to ignore things they don't understand, according to a new study by CEO.com, which found that just 32% of Fortune 500 … Read the whole story
Facebook on Tuesday said it would begin publishing blog posts dedicated to explaining ongoing changes to the news feed, the central feature of the … Read the whole story
The effort, "Best Yourself," is primarily digital and social, but there is a 60-second TV spot as well. Intended to get people to engage … Read the whole story
Twitter's social media volume does have a "significant" effect on live TV show ratings -- about a third of the time. The volume of … Read the whole story
British Airways has launched a campaign telling India Ex-Pats in the U.S. "It's time to Visit Mum!" "The campaign speaks to an audience living … Read the whole story
Samsung is launching a reality series, "SOS Island: Survival of the Smartest," where the Samsung Galaxy S4 Zoom and NX, the competitors' companions, get … Read the whole story
While The Discovery Channel birthed "Shark Week" 26 years ago for the usual reason of boosting traditional TV viewership (at which it's been wildly … Read the whole story
Honda today launches the second phase of its live Vine video responses to customer tweets. The automaker says its first swing on the Vine … Read the whole story
Kinetic Social hired Michelle Schiano as executive vice president, marketing. Read the whole story
Socialbakers hired Luca Benini as vice president of sales for the EMEA region. Read the whole story
Forget #YOLO; Live every week like it’s Shark Week. Now in its 26th year -- take that, Sharknado -- The Discovery Channel’s week of … Read the whole story
- COMMENTARY
The number of views for brand-created content on YouTube is growing 73% year over year, which means both that brands are comfortable marketing on … Read the whole story
