The Israeli government is expanding its existing social media publicity program, which aims to counter anti-Israel and anti-Semitic messages on social media and traditional media, by hiring college students to … Read the whole story
Kernel Season's, launched in 2000, has become the U.S.'s #1 popcorn-seasoning brand. Now it's pushing for accelerated growth with new packaging and a just-launched … Read the whole story
Viacom is moving to take advantage of the ad opportunity that comes with video links integrated into a Twitter stream, which viewers can watch … Read the whole story
In Italian, "cattiva" can describe a person or situation that is naughty yet cool. The custom edition features an aggressive demeanor and "blacked out" … Read the whole story
Between franchisors and their franchises, who controls a brand's social media presence? A majority (51%) of franchisees surveyed reported that their franchisors are "highly … Read the whole story
Privately held Hooters originated the buxom-waitresses concept and (with more than 350 locations in 44 states and 412 including those in 28 other countries) … Read the whole story
BLiNQ Media, the social media advertising company owned by Gannett, has partnered with ShopLocal, another Gannett Company focused on local-scale interactive marketing for retailers … Read the whole story
Advanced URL shorteners offer significant data, engagement and media value that are often overlooked by brands. Free to use and easily implemented across any … Read the whole story