Only days after debuting a new look for the News Feed, Facebook on Monday began rolling out an updated designed for brand pages on … Read the whole story

Brands have begun to attribute return on investments for earned media, but what happens when consumers become incredibly responsive to the campaign and the … Read the whole story

Competition breeds innovation, and few markets are more cutthroat than telecommunications. As a result, phone carriers like Verizon and T-Mobile are setting a new … Read the whole story

Social-media buzz is slowly having an influence over TV viewers' program choices -- but less from specific social TV media apps. More people watch … Read the whole story

Adknowledge, the acquisitive performance ad network, just bought Giant Media -- a video platform that distributes content for brands. The video platform that distributes … Read the whole story

Too many companies view security and encryption as an afterthought. A candid streamed conversation at South by Southwest (SXSW) with Edward Snowden focused on … Read the whole story

The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which come in 20 varieties that can be added to meats, pastas and other … Read the whole story

According to new research from Mintel, 60% of Millennials are already willing to provide their details about their personal preferences and habits with marketers. … Read the whole story

It may be a happy accident, but director Jon Favreau's use of Vine to promote "Chef" has shown some of the ways this channel … Read the whole story