- Bosch Is All Lit Up With New Campaign
Marketing Daily, Karl Greenberg - Friday, April 30, 2010
Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsport ...
- Organic Makes Scarfi CEO Role Official
Online Media Daily, Gavin O'Malley - Friday, April 30, 2010
Omnicom digital agency Organic on Friday named Marita Scarfi as its n ...
- Just An Online Minute... DBG Cultivates Original Clips With Cocktails At Greenhouse
Just An Online Minute, Kelly Samardak - Friday, April 30, 2010
Lessons. I hated when, in elementary school, my teacher would ask ...
- Captain Morgan Lime Bite Hits TV
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The series of three, 15-second TV spots, all falling under a "Delicio ...
- Comcast: Local Ad Sales For TV, Digital Spike
MediaDailyNews, Wayne Friedman - Thursday, April 29, 2010
TV stations aren't the only ones seeing big rises in local advertisi ...
- Nielsen: More TV In Homes
MediaDailyNews, Wayne Friedman - Wednesday, April 28, 2010
For video consumers, it's not only a case of more new digit ...
- Upfront: Media Buyers Predict Upswing in TV, Digital Ad Spend
MediaDailyNews, Mark Walsh - Tuesday, April 27, 2010
Media buyers and television sales executives Tuesday sounded an upbeat note abo ...
- The People-Driven Business Manifesto
Online Spin, Cory Treffiletti - Wednesday, April 28, 2010
Some people will have you believe that technology is what drives th ...
- FreeWheel's New Financing Supports Video Ad Expansion
Online Media Daily, Gavin O'Malley - Monday, April 26, 2010
FreeWheel, whose Monetization Rights Management platform helps content owners and distributors se ...
- Dear Digital Marketers: For The Best Results, Forget The Funnel
Online Spin, Joe Marchese - Tuesday, April 27, 2010
A debate has raged on whether or not digital is a brandi ...
- Self-Sufficient Marketers a Challenge to Agencies
Research Brief, Jack Loechner - Tuesday, April 27, 2010
According to the Chief Marketing Officer (CMO) Council's latest State of Marketi ...
- Sony Kicks Off Campaign Featuring Star Products And Celebs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Sony's year-long, star-studded, $100-million-plus TV, print and digital ad campaign kicks o ...
- NAA Bonanza: Newspaper Web Sites Draw 74 Million
MediaDailyNews, Erik Sass - Friday, April 23, 2010
Newspaper Web sites drew a record-breaking average 74.4 million unique visitors p ...
- ABC To Audit Newspapers On Mobile
MediaDailyNews, Erik Sass - Friday, April 23, 2010
Acknowledging the growing number of readers that interact with newspaper content v ...
- Fisher, Acme TV Agree To 'Buzz' Deal
Around the Net In Media, Fern Siegel - Thursday, April 22, 2010
Acme Television made a license and consulting agreement with Fisher Communications In ...
- Digital Potpouri
Research Brief, Jack Loechner - Friday, April 23, 2010
The new national survey from Arbitron and Edison Research, The Infinite Di ...
- Just An Online Minute... Burgeoning Women's Networking Event Flings It For Spring At Armani/Ristorante
Just An Online Minute, Kelly Samardak - Thursday, April 22, 2010
Who knew there was a restaurant over Armani? Oh, excuse me, ...
- Trending Up: Media General Revs Up 12%
MediaDailyNews, Wayne Friedman - Wednesday, April 21, 2010
As other TV station groups have reported, Media General has been bolster ...
- Indiana's Digital Economy Is Booming
Online Media Daily, David Goetzl - Wednesday, April 21, 2010
CAPTIVA ISLAND, Fla. -- Central Indiana's Silicon Prairie is its thriving digit ...
- Correction: Akoo's Monthly Viewers
MediaDailyNews, - Sunday, April 18, 2010
The April 9 On Media column "Mobile, Digital Ads Key to Immedia ...
- Gannett Reports Dip In Digital, But Strong 1Q
Online Media Daily, Gavin O'Malley - Friday, April 16, 2010
Due largely to its struggling CareerBuilder unit, Gannett saw digital revenue decli ...
- Taxes Today, Digital Out-of-Home Awards Tomorrow
MediaDailyNews, The Editor - Friday, April 9, 2010
The deadline for MediaPost's 2010
Digital Out-of-Home Media Awards ...
- Do You Need a Marketing CTO?
Online Media Daily, Scott Brinker - Thursday, April 15, 2010
My premise is simple: marketing must control its technological destiny. To achie ...
- Taxes Today, Digital Awards Deadline Tomorrow
Online Media Daily, The Editor - Monday, April 12, 2010
The deadline for MediaPost's 2010
Digital Out-of-Home Media Awards ...
- Digital OOH Awards Deadline Nears
Marketing Daily, - Monday, April 12, 2010
The deadline for MediaPost's 2010
Digital Out-of-Home Media Awards ...
- Digital Signage Groups Merge To Form Digital Screenmedia Association
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2010
The burgeoning digital out-of-home media marketplace is undergoing some consolidation among so ...
- Meeker: Major Tech Shift Underway
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, April 13, 2010
The modern world is presently experiencing it fifth major technology cycle ...
- Nielsen Breaks 4th Wall: Releases Report Comparing Place-Based With Traditional TV
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2010
In a move that will enable the burgeoning digital out-of-home media marketpla ...
- Mobile, Digital Ads Key To Immediate Consumer Purchases
On Media, Diane Mermigas - Friday, April 9, 2010
The explosion of mobile Internet devices led by Apple's new iPad a ...
- Measuring Creative Impact
Online Spin, Joe Marchese - Tuesday, April 13, 2010
In the evolving digital advertising model, the effectiveness of "brand" creative wi ...