- New World Pasta Launches Two Campaigns
Marketing Daily, Karlene Lukovitz - Friday, November 5, 2010
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's na ...
- T-Mobile Ads: Sit Down, Take A Load Off
Marketing Daily, Aaron Baar - Friday, November 5, 2010
A new television spot openly imitates Apple's "Mac vs. PC" ads. ...
- Scripps Interactive Q3 Revenue Soars, Driven By Gains At Shopzilla, Bizrate
Online Media Daily, Gavin O'Malley - Thursday, November 4, 2010
Thanks to the improving performance of Shopzilla and Bizrate, Scripps Networks Interacti ...
- Nielsen Discloses Internet Data SNAFU, Reported Erroneous Declines
Online Media Daily, Joe Mandese - Thursday, November 4, 2010
Nielsen Co. Thursday began informing clients that it has been erroneously reporti ...
- Q&A With Cathy Halligan On Online Holiday Sales
Marketing Daily, Sarah Mahoney - Wednesday, November 3, 2010
"Groupon, flash sales ... these are nothing more than deal-of-the-day offers reincarnate ...
- Court Allows Scamville Lawsuit Against Zynga To Proceed
Online Media Daily, Wendy Davis - Wednesday, November 3, 2010
Handing a blow to gaming developer Zynga, a judge has denied t ...
- Sara Lee Promotional Sweepstakes Hits Home
Marketing Daily, Aaron Baar - Tuesday, November 2, 2010
"Our issue was that competitors were resorting to aggressive pricing," Jim Gelde ...
- Wonderful Pistachios Goes For The Twitter Crowd
Marketing Daily, Karlene Lukovitz - Tuesday, November 2, 2010
Most of the new campaign executions rely on what the marketer ter ...
- Ford Bows Online Store For Licensed Merchandise
Marketing Daily, - Tuesday, November 2, 2010
Ford has launched a new online Web store for licensed merchandise. T ...
- Why Online Advertising Didn't Matter In 2010
Around the Net In Media, Fern Siegel - Monday, November 1, 2010
Remember 2008? The battle for the presidency was waged via Facebook a ...
- Sears Intros Personalized Online Shopping Feature
Marketing Daily, - Monday, November 1, 2010
Sears Holdings says it has launched a service called AdYourWay, a shoppi ...
- ivi TV Capitalizes on Fox/Cablevision Feud
MediaDailyNews, Wayne Friedman - Monday, November 1, 2010
The Seattle-based company ivi TV said it gained 323% for its n ...
- IPad Rules The Tablet Market, But Race Just Starting
MoBlog, Mark Walsh - Tuesday, November 2, 2010
It's been pretty clear Apple owns the tablet computer market so fa ...
- Rubicon Acquires Fox Audience Net, Claims It Will Replace Ad Servers
Online Media Daily, Joe Mandese - Tuesday, November 2, 2010
With designs on becoming the dominant online display advertising platform in ...
- Study: Do Online Ads Work?
Online Media Daily, Laurie Sullivan - Tuesday, November 2, 2010
The Online Publishers Association (OPA) Tuesday plans to release a study, "Biometr ...
- Promotions Are Coming, Promotions Are Coming!
Research Brief, Jack Loechner - Tuesday, November 2, 2010
According to results of Shop.org's eHoliday Study conducted by BIGresearch, 84.8% ...
- McDonald's Invites Fans To Create McRib Legends
Around the Net In Brand Marketing, Thom Forbes - Monday, November 1, 2010
As McDonald's "The Legends of McRib" national campaign rolls out tomorrow, McDonald ...