Several years ago, marketers were running so much "green advertising" that Discovery launched the Planet Green network, in part, to capture a bigger chunk. Recently, advertisers may have pulled on … Read the whole story
Pasadena, Calif. -- ABC Entertainment wants not only a strong programming network, but some strong marketing messages that builds its brand name. Paul Lee, … Read the whole story
Just when you thought there were plenty of ways to access TV and film content, Ultraviolet, a studio-backed initiative, is a cloud-based system where … Read the whole story
Coming only weeks after Jon Nesvig retired, now Tony Vinciquerra, the most senior Fox TV executive, has resigned. Fox Television will now be reorganized … Read the whole story
Yahoo is trying to lure viewers from cable connections -- striking deals with Ford Motor, Mattel, and Microsoft in an effort to start up … Read the whole story
Major League Baseball has tapped a former top ESPN sales executive to oversee sponsorship-generating revenue at the league, a role that also includes working … Read the whole story
A top Charter Communications executive said there have been minimal complaints about a new charge rooted in payments the cable operator is making to … Read the whole story
Buoyed by a huge football lead-in, NBC's "Saturday Night Live" posted its highest ratings in quite some time over the weekend in multiple metrics. … Read the whole story
Riding the big "Jersey Shore" wave, MTV's debut of the show's third season scored the network's best ratings ever for a TV series on … Read the whole story
Atkins Nutritionals, Inc.'s New Year's marketing resolutions call for continuing a free, home-delivered weight-loss kit, providing people with chef-created low-carb recipes and new online … Read the whole story
NBC Universal has tapped a new research executive to help gin up advertiser interest in its array of properties targeting women, ranging from iVillage … Read the whole story
Boxee on Thursday announced a key partnership with CBS, which will soon allow the Web-to-TV service to sell TV episodes through its software platform. … Read the whole story
PlayJam, which operates a global network for casual gaming across online, mobile and digital TV channels, is working to bring its portfolio of over … Read the whole story
Ford's Jeff Eggen says, "Fiesta Movement was all about a highly social and socially networked group of people. Focus Rally is really a hybrid … Read the whole story
Joining the rush to send Web video onto the TV, EchoStar said it has acquired the technology of Move Networks, which facilitates the process. Read the whole story
NBC is teaming with the New York City Dept. of Parks and Recreation to publicize its new drama series "The Cape." Through Jan. 9, … Read the whole story
Last week I had the good fortune to travel to Las Vegas and CES, where the energy was sky-high, as expected, and television -- … Read the whole story
Some TV stations are complaining that the Oprah Winfrey syndicated show has become too much of a promotional vehicle for the new Oprah Winfrey … Read the whole story
Along with the explosion of tablets, Android devices and 4G phones, one of the trends emerging from the Consumer Electronics Show this week is … Read the whole story
Wow! What a crazy year this has been! 2011 will surely be remembered as "The Year That Changed Everything" -- again. From how we … Read the whole story
So what is rerun programming really worth these days? It depends whether it has a digital deal, maybe a Netflix deal. The answer is … Read the whole story
Sure, Facebook might be worth $50 billion -- that's easy to figure out. But the more interesting news is that someone dared to take … Read the whole story