Analysts will say that along with Hispanics, suburban women will decide who gets sworn in Jan. 20. But, why not try to get young men to offset any shortfall with … Read the whole story
DirecTV and CBS have quietly renewed a long-term deal. The 20-million-subscriber satellite network covers retrans consent for CBS owned stations and continued carriage of … Read the whole story
Marketers will spend about 17% more annually for interactive display marketing in the United States between 2012 and 2017, while European investments will grow … Read the whole story
Most broadcast networks have seen generally lower viewership for the first two weeks of the season. Also, the average age of network viewers has … Read the whole story
Although TV prime time and other day-part viewing has been largely dominated by women viewers for years, growing gaming console use is bringing more … Read the whole story
Now bolstered with better numbers at "Sunday Night Football," "The Voice" and new drama "Revolution," the peacock network has gained 11% in ratings over … Read the whole story
"A memorable commercial is important, but won't be effective if viewers don't make a connection between the ad and your brand," says Nielsen's Joe … Read the whole story
Current TV hired Naomi Bulochnikov as director, corporate communications. Read the whole story
Nearly two-thirds of pay-TV customers don't use over-the-top services at all, but those who do often use them to watch movies. That suggests the … Read the whole story
Facebook's first-ever TV commercial doesn't mention the social media platform's big scale. Perhaps it should. If you want to tout your service as the … Read the whole story
As more marketers ink ad deals for video across all platforms from TV to digital, they'll look for proof points on how to make … Read the whole story