TVBlog
Signs are trickling out that network executives will press advertisers to accept a new C7 currency that gives the programmers more revenue from time-shifted viewing. But what can they offer … Read the whole story
Nielsen has acquired SocialGuide, which provides real-time social TV data for over 30,000 programs on U.S. TV channels in English and Spanish. The new … Read the whole story
The 35-million-subscriber channel BabyFirst -- which has been around for six years as a subscription-based network -- now looks to transform into a limited … Read the whole story
In the first of two new 30-second TV spots from Charlotte, N.C.-based agency BooneOakley, McCreery performs a new theme song for the chicken-and-biscuits chain, … Read the whole story
The phone features touted in the ad, which will run in 60-, 30- and 15-second versions, are truly unique to the smartphone world, says … Read the whole story
A global $18 million campaign -- its first -- touts the brand as a maker of carbon-footprint and family soda-budget shrinkers, not to mention … Read the whole story
- COMMENTARY
During their respective earning calls In the space of a week, both Walt Disney Co. president/CEO Bob Iger and CBS Corp. president/CEO Les Moonves … Read the whole story
