Television News Daily
Wednesday, November 14, 2012
  • Given Ratings, C7 May Usurp C3 Model

    Although advertisers don't pay for seven days of viewing, more top network TV shows are grabbing big week-long DVR viewership -- with many programs … Read the whole story

  • BMO Harris Bank Launches Campaign

    BMO Harris Bank is launching a campaign that aims to communicate that the bank offers customers practical answers to life's financial questions. The effort … Read the whole story

  • Target Breaks New Song And Holiday Ads

    Not content with letting Bullseye the Dog tower over a village of tiny people, Godzilla style, Target is rolling out its second holiday campaign: … Read the whole story

  • For Acura, McGraw, Orman Counsel Shoppers

    Each rolls up in one of three Acuras (MDX, TL and ILX) just in time to stop shoppers from buying things like a giant … Read the whole story

  • TiVo To Launch TV Advertising (You Read That Right)

    For its inaugural television advertising campaign, the Alviso, Calif. company has enlisted professional quarterback Tim Tebow as a spokesman. The advertising will be part … Read the whole story

  • What Does Wasted Political Ad Spending Mean For 2016?

    Some $400 million in Republican fundraising to buy ads for the Presidential campaign may have been the biggest case of bad media planning and … Read the whole story

  • The Lazy, Hazy, Crazy TV Viewer

    very once in a while when I'm flipping around the TV, I'll come across a syndicated repeat of "The Office." And because it's my … Read the whole story