Television News Daily
Monday, February 25, 2013
  • TV Ads Viewed Online Up Brand Recall

    Moving TV ads to digital video ads increases a brand's recall by 33% -- when running in conjunction with a TV campaign. Brand recall, ... Read the whole story

  • Daytona 500 Races To Big Ratings Finish

    Going into the "Daytona 500" with the first woman, Danica Patrick, securing the pre-race pole position, Fox Sports had big initial viewer interest for ... Read the whole story

  • Dish Network Tries To Crash Fox Sports 'Daytona 500' TV Race

    Dish Network used some in-show branded entertainment to sneak into Fox Sports' "Daytona 500" in the wake of ongoing legal activities between the two ... Read the whole story

  • Hooters Launches New Branding Campaign

    The new, integrated brand advertising campaign, from new AOR Skiver Advertising, is themed "Step Into Awesome." It seeks to showcase recent innovations such as ... Read the whole story

  • Sony Bets Big On Xperia

    The company took the opportunity of the Mobile World Congress in Barcelona on Monday to restate its commitment to mobile as part of the ... Read the whole story

  • TVGla; My Dirty Jobs

    TVGla was named digital creative agency of record for My Dirty Jobs. Read the whole story

  • Dish Leaps Over Fox Ad Ban With Hopper Logo On Daytona Car

    Even as Fox bans ads for Dish's ad-skipping, TV anywhere product, the puckish satellite company planted its Hopper logo on a NASCAR racer the ... Read the whole story

  • How About Do-It-Yourself TV Metrics -- Until Something Better Comes Along?

    Dismal overall ratings, hyped new broadcast shows that can't even get 1.5 rating points among key 18-49 viewers, existing shows that have taken a ... Read the whole story