TVBlog
For years now, advertisers and networks have hungered for pay-TV operators' set-top-box (STB) data. For good reason. The argument can easily be made its sturdier information than a Nielsen sample. Read the whole story
Moving TV ads to digital video ads increases a brand's recall by 33% -- when running in conjunction with a TV campaign. Brand recall, … Read the whole story
Going into the "Daytona 500" with the first woman, Danica Patrick, securing the pre-race pole position, Fox Sports had big initial viewer interest for … Read the whole story
Dish Network used some in-show branded entertainment to sneak into Fox Sports' "Daytona 500" in the wake of ongoing legal activities between the two … Read the whole story
The new, integrated brand advertising campaign, from new AOR Skiver Advertising, is themed "Step Into Awesome." It seeks to showcase recent innovations such as … Read the whole story
The company took the opportunity of the Mobile World Congress in Barcelona on Monday to restate its commitment to mobile as part of the … Read the whole story
TVGla was named digital creative agency of record for My Dirty Jobs. Read the whole story
COMMENTARYEven as Fox bans ads for Dish's ad-skipping, TV anywhere product, the puckish satellite company planted its Hopper logo on a NASCAR racer the … Read the whole story
- COMMENTARY
Dismal overall ratings, hyped new broadcast shows that can't even get 1.5 rating points among key 18-49 viewers, existing shows that have taken a … Read the whole story
